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iFone Announces Key Hires to Strengthen Distribution Channels

MANCHESTER, 23 August 2005: iFone, the leading global publisher of mobile entertainment, takes on key new hires to strengthen its global distribution plans.

- Joshua Milton joins the US team as a Producer and will be working closely with US carriers. Previously a Producer of mobile games for Disney Mobile, Josh has a wealth of experience in both the development and publishing side of wireless and online gaming. Joshua has previously worked on high profile games for movie releases such as Finding Nemo, Pirates of the Carribean and King Arthur.

- Barry White joins iFone as European Account Manager responsible for the distribution of iFones games through leading portals and content distributors. Prior to joining iFone, Barry spent a number of years developing and marketing his own network of websites that sold ringtones, logos and java games.

- John Cross joins iFone as Web Designer responsible for the design and delivery of all iFone's web and wap sites. John will play a vital role in the development of dedicated iFone channels on operator portals, as well as through iMode channels and a D2C games portal.

"The recent additions to our account, production and development teams underline iFone's commitment to creating strong relationships with our operator partners and increasing the availability of our exciting portfolio of mass market games," commented Morgan O'Rahilly, CEO of iFone. "We will continue to invest in our global production and distribution channels to ensure that we maintain our excellent reputation for service delivery."

-ends-

About iFone Ltd

iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devises.

iFone operates a global distribution network live in 50 countries and has strategic partnerships with over 100 network operators. With an exceptional track record in the deployment of mass-market brands in the wireless space, iFone develops entertainment content for a wide range of handsets in all major languages.

Complemented by a world class account management, publishing and brand acquisition team, iFone combines a huge wealth of experience and technical knowledge from across the industry. For more information please visit www.ifone.com

For further information, please contact:

Patrick Smith for iFone

Sonus PR

+ 44 (0) 20 7031 0890

ifone @ sonuspr.com

Emma Brown

iFone

+ 44 (0)161 827 8194

e.brown@ifone.com

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