IDEA launch

SAN RAFAEL, Calif. – August 8, 2008 – The International Digital Entertainment Agency, LLC (IDEA) was launched today with the mission of providing corporate strategy, business development and strategic communications services that enable international interactive entertainment and digital media companies to commercialize their ideas and achieve their business goals. With an initial focus on games, animation and visual effects companies, IDEA is headed by interactive entertainment industry veteran, Sean Kauppinen.

“We’re seeing incredible growth in the creative digital industries with the combined market for games, animation and digital film estimated at around $180 billion per year by 2012,” said Kauppinen, founder and CEO of IDEA. “IDEA was formed to act as a catalyst for digital media and interactive entertainment companies to achieve their business objectives across the creative content disciplines worldwide.”

By merging business development, marketing, financial relations and communications, IDEA provides high-value, integrated services that focus on the common goals of business growth and sales. The agency also offers an experienced management perspective that can identify and address the issues faced specifically by interactive entertainment and digital media companies as they grow.

Kauppinen has more than 13 years of strategic communications and business development expertise in the digital entertainment industry. His ability to bring companies together and provide strategic guidance has lead to business growth for industry giants as well as start-ups. During this time Kauppinen has launched more than 400 titles on all major gaming platforms, ranging from big budget blockbusters to value games. He has held PR and marketing management positions with Sony Online Entertainment, Ubi Soft, bleem!, 3dfx and interactive entertainment firm TriplePoint.

About The International Digital Entertainment Agency

Founded in 2008, the International Digital Entertainment Agency, LLC (IDEA) provides corporate strategy, business development and strategic communications services that enable international interactive entertainment and digital media companies to commercialize their ideas and achieve their business goals. Based in Marin County, California, the agency is active in North America, Europe, Australasia, and is currently expanding its reach and network to the Middle East. For more information, please visit: www.ide-agency.com

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Contact:

Media Relations

International Digital Entertainment Agency

+1-415-299-2156

pr@ide-agency.com