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Ian Livingstone to keynote GC Asia Conference

Using Lara Croft as a case study, games veteran will explain benefits of IP and merchandising

Ian Livingstone is to keynote the Games Convention Asia Conference in Singapore, talking about the value of creating original intellectual property and using Lara Croft as a example.

His keynote, entitled 'The Life of Lara Croft' will include a brief history of videogames using Lara Croft as the case study, and explore how to leverage games through licensing and merchandising in order to produce additional revenue.

"I am happy to share my knowledge and experience I have gained over the years at a conference that is a truly international platform for knowledge sharing and networking for the games industry for the entire Asia Pacific region," said Livingstone in a statement.

The games industry veteran helped to secure the Tomb Raider franchise for Eidos during his time with the company, and the Hitman series too. He has since been awarded a BAFTA Special Award and an OBE for his contribution to the games industry.

"Ian Livingstone fits perfectly with this year's GCAC theme 'Emerging Markets for New Players' in the sense that he will give insight into the entire value chain of a computer game," said Jorg Zeissig, managing director of LMI Asia, the conference's organisers. "His experience and knowledge will be of great value to the attendees as we will have one of the world's most influential game veterans at the show."

GCAC will take place September 17-20 at the Suntec International Convention & Exhibition centre, Singapore.

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