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I-play's The Fast and the Furious: Tokyo short-listed for GSM 2007 Award

London, UK & San Mateo, CA - 9th January, 2007: I-play, the mobile entertainment company, today announced that The Fast and the Furious: Tokyo, the most recent addition to the mobile gaming industry's most successful racing franchise 'The Fast and The Furious', has been short-listed for the 'Best Made for Mobile Game' category in the GSM Association's Global Mobile Awards 2007.

Developed and published by I-play, through an agreement with Universal Mobile Entertainment, The Fast and the Furious: Tokyo recorded over a million downloads in just over five months. This builds on the huge success of the overall franchise which has now hit an incredible 6.5 million downloads.

The nomination comes on the back of further praise for the title having picked up the 'Best Racing / Driving Game' of the year by IGN Wireless late last year.

David Gosen, CEO, I-play commented: "We're very proud of our Fast and Furious franchise and to be short-listed for a 3GSM Global Mobile award is great news for our development team who worked incredibly hard to create such an innovative game around the popular 'drifting' phenomenon. The Fast and the Furious: Tokyo was the biggest game launch in I-play's history and is unmatched by any other racing game on the mobile platform."

Winners will be announced at an award ceremony on the 13th February at the 3GSM World Congress in Barcelona. http://3gsmworldcongress.com/

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About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.

About Universal Mobile Entertainment

Universal Mobile Entertainment (UME) generates revenues and enhances brand awareness for NBC Universal's motion picture and television properties through licensing agreements with top-tier publishers. UME oversees the creation of high-quality mobile application services that include games, ringtones, wallpapers, MMS, SMS services and audiovisual services, and ensures ubiquitous distribution through mobile operators and portals worldwide. With offices in Los Angeles, London and Tokyo the team has been aggressive in the mobile content market since 2000 and currently has hundreds of mobile products that are available to consumers in every major territory of the world.

About NBC Universal

Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

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