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I-play to bring Fishlabs games to wider markets

Five titles due by Q1 2007

Five of Fishlabs' acclaimed 3D titles are set to reach a wider market through a new distribution deal with publisher I-play.

Titles included in the new deal are the award-winning Galaxy on Fire, as well as Planet Riders, Burning Tires, Tank Raid and brand new shooter Heli Strike.

"Fishlabs is well known for creating top-notch 3D mobile games," said David Gosen, CEO of I-play. "Adding their superb 3D games to our existing portfolio makes perfect sense, as the demand for high-end 3D games is steadily increasing."

"We're excited about the partnership and impressed by their gaming properties which fit with our own philosophy of 'one-thumb' gaming."

Fishlabs CEO Michael Schade added: "Creating compelling high-end 3D games for a broad range of mobile phones involves heavy investments. So you need to find a strong partner not only with many direct channels but also with highly committed local sales teams in every key territory to launch the titles on as many operator decks as possible."

"That's the why we have signed the publishing deal with I-play," he concluded.

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