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I-play ™ Skipping Stone Worldwide

The most anticipated and critically acclaimed game of the year launches!

San Francisco, CA & London, UK - 20th September 2005 - I-play, the mobile games company, today announced the global launch of Skipping Stone, probably the most critically acclaimed mobile title to launch this year. Mobile phone operators and online portals across North and South America, Asia Pacific and Europe, will today launch the most compulsive 'one thumb play' title, created by Korean-based developer, Gamevil to mobile gamers around the world.

Skipping Stone was named 'Game of the Show' at E3 this year, by MSNBC. It was also featured at the mobile gaming conference 'GDC Mobile' in San Francisco as the "game to watch" in the World Tour Of Mobile Games review of the most promising new mobile games by Wireless Gaming Review's founder Matthew Bellows.

Skipping Stone is the first of a number of new 'one-thumb play' titles that I-play will be releasing over the next couple of months. In addition to numerous awards, Skipping Stone has received positive review scores from the world's leading mobile gaming and entertainment information sources including:

10/10 Mobile Choice

"Skipping Stone is a genius game. It's fun, quirky and so simple that your mother could play it."

9.0 / 10 IGN Wireless

"If you don't smile while playing Skipping Stone, you must be dead on the inside..

..This is not just pure gaming, it's pure entertainment, and it deserves to be enjoyed by everybody."

The gameplay is based around the age-old concept of stone skipping, and challenges gamers to skip a stone as many times as possible through the distinctive Anime style environments. Using a power gauge on the right of the screen, players can charge up their initial hurling strength upon releasing the stone, increasing the chances of achieving high skips and huge splashes.

Through your skipping adventure, players can collect a number power ups that will aid you in your quest to find the edge of a mystical ocean including height and speed increasing icons, to enormous whales that recharge your skipping ability. Gamers also have a choice of two different play options including distance and splash modes.

Paul Maglione, Senior Vice President of Publishing and Marketing, I-play commented: "This game is the very definition of pick up and play. We are incredibly excited to launch this hugely anticipated title. True to the philosophy of I-play, Skipping Stone has something to offer hardcore videogames players and novice game players alike. It provides instantly accessible gameplay, combined with the challenge to keep going back and beating your own previous high scores."

For more information on Skipping Stone and other I-play products for mobile, please visit the company's website at www.i-play.com.

About I-play

I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over 600 million people via mobile operators, retail stores and online portals, including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development. Working with the best media and entertainment brands, I-play is 100% focused on mobile games, and dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic games platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Munich, Madrid, Rome, New York, Fairfax, Sao Paulo and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

Contact:

Annabel Brog

I-play

+ 44 (0) 20 7901 1770

annabel.brog@iplay.com

Jay Boor

I-play

+ 650 430 5805

jay.boor@iplay.com

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