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I-play Signs Kohnke Communications for North American Public Relations Campaign

Consumer Mobile Brand signs with Interactive Entertainment Agency to Handle

San Mateo, CA & London, UK - March 30, 2006 - I-play, the mobile entertainment company, today announced it has signed Kohnke Communications, the leading interactive entertainment public relations agency, as the company's North American public relations agency of record. Moving forward, Kohnke will handle ongoing media relations, and communications initiatives on behalf of the mobile entertainment company in North America.

"Kohnke Communications' deep gaming experience, combined with an impressive body of knowledge working with top mobile brands, made them easy choice to help build our relationships and increase I-play's presence in the US," said Mike Breslin, I-play's vice president of marketing and public relations for North America. "The Kohnke team was able to deliver out-of-the-box ideas, strategic thinking, and an impressive plan that was clearly on message and consistent with both our short- and long-term goals."

"I-play has an exceptional roster of casual and compelling mobile titles and we are strong believers that the company enjoys a market position like no other mobile company in the industry," said Erica Kohnke Kain, president of Kohnke

Communications. "We are confident we will help further the I-play brand and contribute to the company's future success."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including and a network of over 100 carriers worldwide, including Sprint (NYSE: S), Verizon Wireless (NYSE: VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at . I-play is a trademark and trading

name of Digital Bridges Limited.

About Kohnke Communications LLC

Kohnke Communications is the premier public relations agency for interactive entertainment companies. Founded in 2002, by video game industry veteran Erica Kohnke Kain, Kohnke Communications has become the PR agency of choice for publishers and developers of all sizes. The agency has been trusted in launching and providing PR support for some of the industry's biggest brands. Through its network of international partner agencies, and Kohnke Communications' growing global presence, the agency is uniquely positioned to provide PR support for interactive entertainment products worldwide. For more information about Kohnke Communications, please visit:

For media inquiries please contact:

Annabel Brog


+ 44 (0) 20 7901 1770


Eric Gonzalez

Kohnke Communications on behalf of I-play

1 415 777 4000

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