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I-play reveals 79% satisfaction rate amongst mobile gamers

London, UK & San Mateo, CA - April 10, 2006 - I-play, the mobile entertainment company, today unveiled research findings which showed that 79% of mobile gamers were either satisfied or very satisfied with the mobile games they played. In a market that has come under close scrutiny recently, these findings clearly demonstrate that mobile gaming is hitting the right buttons with today's generation of mobile gamers.

The survey also showed that an overwhelming 71% of respondents said that they would recommend a mobile game to a friend, which in a world where peer-to peer communication is growing in importance, represents a very powerful endorsement. Survey Summary:

When asked, how satisfied are you with the mobile games you play?

  • 21% said very satisfied
  • 58% said satisfied
  • 21% said not satisfied

When asked, is your mobile gaming experience better than expected, as expected or not good

  • 15% said better than expected
  • 63% said as expected
  • 22% said not as good as expected

When asked, would you recommend playing mobile games to a friend?

  • 71% said yes
  • 29% said no

David Gosen, CEO of I-play said: "The mobile games industry is now showing its true potential through building a loyal base of users responding to a game experience with very high quality standards. The new generation of casual mobile gamers is vital in helping to fuel the industry's continued growth, as they share their overwhelmingly positive experiences with gamers and non-gamers alike."

Sample: I-play surveyed 300 North Americans, with an equal split between male and female game players who have downloaded a mobile game in the last 6 months.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at I-play is a trademark and trading name of Digital Bridges Limited.

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