I-Play has announced plans to celebrate the launch of mobile game Sexy Pillowfight with a special event at Mobile Entertainment event MEET-UP later this month.
Women dressed as french maids and cheerleaders will battle it out with pillows, and will be awarded points by a panel of judges. Industry attendees will also be invited to join in.
"We've all done it sometime in our life - squared up to someone with only a pillow for defence," said I-Play boss David Gosen.
"Like our mobile game, the opportunity this month's MEET-UP event offers is highly unique and original and as I'm sure most of us will testify - will have to be seen to be believed."
MEET-UP will take place at 3 Bar, New Burlington Street on April 26, starting at 7pm. The Pillowfight game will launch in Europe and the US during Q2.