I-Play has today unveiled its first mobile game bundles for Europe, under the Absolute Value banner.
The publisher is packaging two games together as one download, and beginning with puzzle titles Sudoku, Kakuro, Slyder and pet sim My Dog.
"The rational behind the Absolute Value strategy is to drive further usage amongst the mass market and to drive the market overall," offered CEO of I-Play, David Gosen.
"Our aim is to lower the cost barrier to first time gamers and repeat players alike."
"The introduction of bundles will serve to bring greater value to the consumer and incentivise them to play more than just one game and to start building their own broader portfolio," he added.
Absolute Value games will be available for download for GBP 5 / EUR 5.