I-play launches classic action-puzzle game Boulder Dash®-M.E. 2™ on mobile
Collect Diamonds with Rockford™
London, UK & San Mateo, CA - April 25, 2006: Mobile gamers the world over now have the chance to renew their love affair with Boulder Dash®, First Star Software's timeless and much-loved classic action-puzzle game, which has sold millions of units since its original launch in 1984. I-play, the mobile entertainment company, today announced that Boulder Dash®-M.E. 2 is launching across I-play's global distribution network of 100 carrier partners, providing potential access to over one billion mobile subscribers.
Rockford, the game's key character, makes his long-awaited return to mobile following a very successful debut in 2003. The universally loved Boulder Dash franchise, first released in 1984 for home computers and a wide range of coin-op arcade, console, hand-held and PC game platforms, is now available to a mobile audience through I-play's extensive global distribution network.
Simple-to-play but difficult-to-master, the game boasts three difficulty settings and an incredible 90 caves. Players guide Rockford around scrolling caves of boulders, diamonds and animated enemies, with the goal of collecting a set quota of diamonds and then finding the concealed exit to advance to the next cave before time runs out. Developed by InstantCom, and co-published by I-play and First Star Software, the game has new graphics and features, including the ability to rotate the screen 90° at a time, kick objects, smash boulders with hammers, collect and use bombs and solve puzzle challenges.
David Gosen, CEO of I-play commented, "Boulder Dash M.E. 2 stays true to I-play's philosophy of accessible one-thumb games delivering instant fun, and we are delighted to be able to bring this updated version to the market in association with First Star Software. Arcade classics have proven themselves beyond a doubt in the mobile gaming space, and Boulder Dash has the added advantage of having already done very well on mobile. Welcome back Rockford!"
Richard M. Spitalny, President of First Star Software, Inc., commented, "We're hugely excited about the launch of this incredible sequel and to be working again with both our development partners at InstantCom and our publishing partners at I-play. We are looking forward to achieving even greater success with Boulder Dash M.E. 2 than attained with the original mobile edition."
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I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.
About First Star Software
Founded in 1982, First Star Software develops, licenses and publishes games across all platforms including cell-phones, hand-held devices, home computers and next generation consoles. A privately held corporation, First Star's titles are distributed extensively worldwide. Among its best know titles are: SPY vs. SPY®; ASTRO CHASE®; and, BOULDER DASH®. For more information please call or email Dianne Press, ++ 914-238-3073 email@example.com or visit http://www.firststarsoftware.com.
Boulder Dash® is a registered trademark of First Star Software, Inc. Boulder Dash®-M.E.; Boulder Dash®-M.E.2; and, the names and likenesses of Rockford and Crystal are trademarks of First Star Software, Inc. Copyright ® 1984, 2006 First Star Software, Inc. All rights reserved.
About InstantCom Ltd.
InstantCom is a wireless software development company based in Zagreb, Croatia. InstantCom develops games, applications and services for mobile networks. For more information please visit http://www.instantcom.net or email firstname.lastname@example.org