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I-play is headline sponsor at 3GSM's hottest party

London, UK and San Mateo, CA. 10th January 2007: I-play, the mobile entertainment company, can reveal it will be co-hosting 3GSM's hottest party - the MEF party - as its Platinum Sponsor. The annual MEF party at 3GSM is an exclusive industry gathering for MEF members and guests and will take place on the opening night of 3GSM World Congress (Monday 12th February).

Yesterday, I-play also announced that 'The Fast and the Furious: Tokyo', the most successful racing franchise on mobile which has recorded over a million downloads in just over five months, has been short-listed for the 'Best Made for Mobile Game' category in the GSM Association's Global Mobile Awards for 2007.

In addition, David Gosen, I-play's CEO will be speaking on the "Mobile Entertainment - Mobile games, casual or compelling?" panel on 15th February.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.

About Mobile Entertainment Forum (MEF)

MEF exists to represent the interests of its global membership across the mobile entertainment value chain.

Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly established Europe branch, MEF's network of members represents a veritable 'Who's Who' of mobile entertainment businesses and entrepreneurs. For more information and a full list of members please visit: www.m-e-f.org.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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