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I-play Appoints VP of Corporate Development

London, UK and San Mateo, CA., 12th September 2005: I-play, the mobile games company, today announced that Krishna Gidwani has been appointed as Vice President of Corporate Development for the company's business globally. As VP, Corporate Development, Gidwani will be responsible for leading the company's capital raising and mergers and acquisitions efforts worldwide. He will work closely with I-play's senior management team to develop and execute strategies to establish new partnerships and new areas of diversification, especially in non-U.S. markets such as India and Asia.

Before joining I-play, Gidwani was a Principal at Celerity Partners, a Silicon Valley based private equity firm where he focused on investments in media and technology. Prior to that, he was at ONSET Ventures, a Silicon Valley based early stage venture capital firm, where he focused on enterprise software and information technology investments. Gidwani began his career at Goldman Sachs & Co. in New York, where he advised on and executed mergers, acquisitions, and debt and equity offerings across a broad range of industries.

Brian Greasley, CEO, I-play commented: "We're extremely excited about having Krishna on board. His background in venture capital and M&A activity will prove invaluable to the business in this high growth sector which, being in its infancy will see a huge amount of consolidation over the coming years."

Krishna Gidwani, VP of Corporate Development, I-play commented: "The mobile sector is one of the most exciting high growth industries to be in right now, and I-play not only has a strong pedigree background, it also has outstanding potential to become the world's leading mobile gaming player."

Mr. Gidwani received undergraduate and graduate degrees in Economics, International Relations and Operations Research from Stanford University, where he graduated with Distinction and Phi Beta Kappa. Gidwani is based in I-play's San Mateo, CA location.

About I-play

I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of over 600 million people via mobile operators, retail stores and online portals, including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development. Working with the best media and entertainment brands, I-play is 100% focused on mobile games, and dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic games platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California as well as sales offices in Paris, Munich, Madrid, Rome, New York, Fairfax, Sao Paulo and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/

I-play is a trademark and trading name of Digital Bridges Limited.

Contact:

Annabel Brog

I-play

+ 44 (0) 20 7901 1770

annabel.brog@iplay.com

Jay Boor

I-play

+ 1 650 430 5805

jay.boor@iplay.com

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