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I-play and Slingo sign Multi-title, Strategic partnership

Casual Games Association, Amsterdam - 7 February 2007: I-play, the mobile entertainment company, today announced a global licensing deal with Slingo, Inc., which will see the companies collaborate on the development of Slingo games on mobile. This includes the popular, Zeebys nominated, 'Slingo Quest', which will launch as a mobile game later in 2007 via I-play's global distribution network.

Now celebrating 10 Years of success in online "Casual Games", Slingo can boast the accolade of being the "stickiest" casual game site, with people spending an average of 45 minutes per visit, making it one of the top ten stickiest brands on the entire Internet. It has over 3.1 million registered users; over 2.1 billion Slingo.com games played since launch; and it attracts an average of 1.25 million visitors per month. An estimated one out of every 20 people in the US have played Slingo online!

Slingo Quest will bring the unique and exciting combination of classic favorites, Bingo and Slots, to mobile in the puzzle genre which is so loved by mobile gamers. Slingo Quest gives gamers a mind bending puzzle experience, coupled with a fun island hopping storyline. Slingo's diverse audience perfectly fits with the mobile gaming demographic. The largest group of people who interact with Slingo are 25-59 year old women.

Leighton Webb, Senior Vice President of Content Strategy and Licensing for I-play, commented: "We are thrilled to be partnering with Slingo to bring the Slingo franchise and suite of games to mobile. Slingo has demonstrated proven success in the online games space, as seen by the millions of gamers who visit Slingo.com and play Slingo games on a regular basis. The Slingo brand and franchise of games is a perfect match for I-play's ongoing, strategic focus on the casual gamer audience."

Eric Lamendola, Director of Business Development for Slingo stated, "We're excited about the prospect of repeating Slingo Quest's phenomenal online success on mobile. I-play's reputation in building and sustaining successful and high quality casual mobile game franchises sets the company apart and makes it the obvious choice of mobile partner for Slingo. "

About Slingo, Inc.

Slingo, Inc. is a U.S. based company which through visionary leadership and creative minds have effectively developed and licensed the intellectual property for the Slingo brand games. Over the past 10 years, as a leader in the growing "casual games" space, Slingo Inc has successfully licensed to partners world-wide for use with: online game sites, downloadable games, instant lottery tickets, casino slot machines, casino table games, broadcast and cable television, mobile phone games, and other interactive mediums. Slingo Inc.'s flagship game "Slingo" boasts over 3 billion games played because of its irresistible game play and community. Slingo.com is now one of the leading entertainment destinations for women on the internet. Some of Slingo, Inc.'s partners are America Online, IGT, Funkitron, Oberthur Gaming Technologies, The United States Playing Card Company and TVcompass. People can play Slingo and other games, as well as join the social networking community by going to - www.slingo.com. For more information on Slingo Inc, please call (201) 489-6727 or visit us at http://www.slingo.com/

About Zeebys

The movie industry has the Oscars. The music industry has Grammies. TV has the Emmys. The casual games industry has the Zeebys. The Zeebys is the First Annual Casual Games Awards rewarding the very best in casual games as voted by the public.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.

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