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I-play and iWin Launch Big Kahuna Reef™ (Hawaii Quest) on Mobile

Underwater adventure game sails towards audience of over 1 billion mobile subscribers

London, UK & San Mateo, CA - October 10th, 2006 - I-play, the mobile entertainment company, along with iWin, a leading developer and publisher of online casual games, today announced the launch of Big Kahuna Reef (Hawaii Quest), a classic matching game with an underwater twist that appeals to a wide range of mainstream audiences, with particular bias to women. Building on I-play's successful iWin franchise including Inca Quest, Mah Jong Quest, and Jewel Quest, Big Kahuna Reef (Hawaii Quest) is now available to over one billion mobile subscribers through I-play's global distribution network.

Big Kahuna Reef (Hawaii Quest), a top selling on-line game, is a gorgeous underwater adventure, allows players to Go Hawaiian! In your quest for the mysterious Mask of the Tiki, you'll discover Sea Turtles and other tropical aquatic life, including the dreaded Skeleton Fish of Kamehameha. Do you have the wits to snare fame and fortune, or will you become fish bait as you slip into a watery grave?

David Gosen, CEO of I-play commented: "Deep sea and casual game enthusiasts will be able to dive right into iWin's Big Kahuna Reef (Hawaii Quest), one of the classic one-thumb gaming titles. We look forward to continuing our strategic partnership with iWin, and offering mobile audiences with a diverse range of award-winning online games that are challenging, easy to play, and boat loads of fun!"

CJ Wolf, CEO of iWin Inc, commented, "I-play is a long term strategic partner that has proven carrier relationships and foremost experience delivering award winning and critically acclaimed titles to mobile. We feel that Big Kahuna Reef (Hawaii Quest) will mirror the success of our other top-selling licenses like Jewel Quest and Mah Jong Quest and we look forward to expanding our relationship with them for upcoming titles in the future."

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including and a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.

For more information, please call +44 (0) 20 7901 1760 or visit us at I-play is a trademark and trading name of Digital Bridges Limited.

About iWin, Inc

Founded in 2001, iWin, Inc is a leading developer and publisher of online casual games for the mass market. The company offers free games, premium download games and skill-based games through its web sites and iWin also distributes its games through several leading web properties including Yahoo, Real Networks, MSN, Shockwave and AOL. iWin has created more than 30 Web games and top-selling download games including Jewel Quest (a Finalist for the 2004 Billboard Digital Entertainment Awards as "Downloadable Game of the Year"), Mah Jong Quest, and Family Feud®. iWin's offices are located in San Francisco.

For more information, please call + 415 348 7276 or visit us at

2004 Copyright Reflexive Entertainment, Inc.

Big Kahuna Reef is a trademark and Reflexive and the Reflexive logo are registered trademarks of Reflexive Entertainment, Inc.

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