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Hudson Entertainment Brings Lode Runner To Cellphones!

The Classic Action Game Returns with a Hot New Look and 100 New Levels!


REDWOOD SHORES, CA - October 10, 2006 - Hudson Entertainment, the North American publishing arm for Hudson Soft, today announced a plan to launch an updated version of Lode Runner on cellphones. Dubbed "Lode Runner Deluxe," the new version of the game is expected to launch on both Brew and Java platforms in the North American market during fall 2006.

"Lode Runner was one of the first games we launched on the Nintendo Entertainment System." said John Greiner, President and CEO of Hudson Entertainment. "Since then, we have worked to bring out new versions on various platforms. For mobile, we wanted to come full circle, and a new version of the game that harkened back to the original, but with all new graphics that truly push the boundaries of what's possible in mobile gaming today."

About The Lode Runner Franchise

Originally created by Doug Smith, Lode Runner launched on the Apple 2 in 1983. The game featured cleverly designed levels, and pick-up-and-play gameplay that quickly became a hit among gamers. Unlike other games, gamers could not directly attack enemies in this game. Much of the gameplay mechanic is based around digging holes, either to dig for treasure, to escape an enemy, or to trap an enemy. This aspect was what truly separated it from any other. Over the years, numerous versions of the game have launched on multiple platforms. Hudson Soft later developed the game for NES, which became the first million unit seller on that system, as well as Lode Runner for the PS2, which featured 3D levels. Since then, Hudson Entertainment has launched Lode Runner on cellphones, and is now planning to update the game with Lode Runner Deluxe.

Lode Runner Deluxe features:

All new art style with vibrant graphics and fluid animations - unlike any Lode Runner game in the past! Classic Lode Runner gameplay - collect treasures on each map, as you outwit enemies, and escape! The game is planned to launch with up to 50 levels initially with new levels available each month, eventually totaling over 100 levels!

About Hudson Entertainment, Inc.

Hudson Entertainment is the North American publishing arm of Hudson Soft, an international provider of games and entertainment content founded in 1973. Hudson introduced best-selling classic videogame franchises including Bomberman, Bonk, and Super Adventure Island. Since 2000, Hudson's mobile division has been a leading supplier of games and personalized content. Through their partnership with The Source and Death Row Records, Hudson is a leading provider of hip-hop ringtones and mobile content.

For more information on Hudson Entertainment, please visit www.hudsonent.com.

® 2006 LODE RUNNER is a trademark of Tozai, Inc. Hudson Entertainment, and Hudson Soft and their respective logos are trademarks and/or registered trademarks of Hudson Soft.


Eddiemae Jukes

Kohnke Communications



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