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Howard Borenstein appointment

Joins Sunflex USA as VP of sales and marketing.

Hemer, 10. Jun. 2010: snakebyte TM , the accessory range of Sunflex Europe GmbH is now available in the USA. In addition to that, the team of Sunflex USA was strengthened by Howard Borenstein as VP of sales and marketing.

Following highlights of the snakebyte TM product portfolio will be available in the USA on launch day:

- Premium Remote XL+ white (Wii)

- Premium Remote XL+ black (Wii)

- Premium Fitness Board white (Wii)

- Premium Fitness Board black (Wii)

- Premium Bluetooth Controller (PlayStation ® 3)

- 3D Premium HDMI Cable

“We are happy we could win over Howard’s support for our US business”, said Sunflex’ managing director Mike Steup. “We have made out a few gaps on the American market and intend to fill these effectively”, states Howard Borenstein, the new executive VP of Sunflex USA.

About Howard Borenstein

Howard Borenstein comes to Sunflex with 25 years of experience in different management positions in the gaming and electronic entertainment industry. He has occupied a wide range of senior management and sales management positions, and was responsible for sales and sales operations.

Before his dedication to Sunflex, Howard was managing director of his own consulting company HSB & Associates Inc. and advised renowned companies like Shure, Tekno Creations, Ignition Entertainment and EBC Marketing.

Howard was appointed to COO at Nyko Technologies after starting as National Sales Manager. The rise of sales in this time from 2 million USD to 35 million USD was commonly linked with his name. Howard has worked with and placed product in retail chains such as Wal Mart, Costco, Best Buy, Ingram Micro, Fry's Electronics, GameStop, Amazon as well as a large variety of E-tailers through his work.

About Sunflex Europe

The company Sunflex, located in Hemer, stands for reliable yet affordable video game accessories of all types for over a decade. Over time Sunflex has – based on long-term experience and having built numerous trustworthy contacts – developed two tightly geared business models.

On the one hand, Sunflex exclusively distributes the gaming brand snakebyte: starting with simple adaptors across clever transport and storage solutions right up to elaborated and innovative controllers, high-end cables and high-class peripherals, always with the focus on innovation and user benefit.

On the other hand, Sunflex is the exclusive distributor of the official licensed EA SPORTS TM and Need for Speed TM accessories for most of Europe and Australia.

Press contact

Heiko Poppen

Friedmann Kommunikation

Schanzenstr. 36

D-51063 Koeln

fon +49 221 7787-284

fax +49 221 5348-083

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