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Hovr Launches Free Mobile Gaming Community

Service begins with more than 100 titles available for free download; offers a social network where users can interact and compete against each other.

NEW YORK, NY - February 26, 2007 - With industry analysts counting more than 2 billion mobile devices already in use around the world, a team of industry veterans announced today the launch of a new mobile gaming community. Hovr Inc. ( www.hovr.com) begins service with more than 100 titles from over a dozen world-class mobile game publishers, all available to users at no cost. Users can download games and join Hovr MobileSpace, a social network in which players can interact and compete against each other.

By embedding advertising into games and other mobile applications Hovr delivers subsidized content without compromising the user experience. Hovr's AdLogic Platform places dynamic, targeted and interactive advertisements into mobile content giving advertisers an important way to efficiently target ads based on demographic and personal profile information. Hovr directly addresses the desire of advertisers to reach the important demographic of people ages 13-34 by using a new and pervasive medium: the mobile phone.

"Advertisers are looking for new ways to get important product and brand information in front of targeted audiences," said Vipul Sawhney, Hovr's president. "At the same time, consumers want a way to get mobile content without having to pay before trying it. Hovr's technology lets the needs and desires of these two groups form a perfect marriage inside the Hovr community."

On other gaming sites users can typically expect to pay between $5 and $12 - even as much as $50 - to download a single game. By contrast, at Hovr all games are free. Users merely view a quick commercial before the game begins, and may see product placements embedded within the game. Profile information, not shared with entities outside Hovr, allow Hovr's AdLogic platform to dynamically place relevant advertisements in front of people most likely to be interested in that content.

Users can download popular titles such as Hugo Cannon Cruise and Texas Holdem' from some of the world's most popular mobile game publishers. Hovr has already struck distribution agreements with 14 major game publishers, including Kiloo and Ozura, and are continually adding new titles to its catalog. Only weeks after activating its beta site, Hovr surpassed 200,000 downloads and Hovr MobileSpace membership now spans over 100 countries.

Gamers simply go to www.hovr.com and join Hovr MobileSpace to immediately begin enjoying free games. The Hovr MobileSpace social network lets users interact with friends and compete against other community members. A list of supported devices is available on the Hovr website, and the Hovr team is actively working to expand this list.

About Hovr Inc.

Hovr is a mobile media company that marries the needs of advertisers seeking to reach the important and growing mobile demographic with the desires of mobile users wanting entertaining content and applications on their mobile phones. Hovr provides users with free ad-supported mobile content such as high-quality, fun-to-play mobile games. The Hovr MobileSpace social network lets users connect, compete and interact with their friends and other players in a compelling community environment. For more information visit www.hovr.com.

Editorial Contact:

Melissa Burns

Mobility Public Relations

+1 208-946-4849


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