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Open beta... um... open.

Leipzig, Germany, August 22, 2008 – Game Entertainment Europe has officially launched Hovorun's Open Beta version. Hovorun ( is Europe’s first casual online multiplayer racing game. The open beta will be made available for gamers in the European territory including Russia and Turkey. Hovorun is currently available in English and will soon be followed by a Dutch, German and French version.

Hovorun is a 3D casual racing game developed by Korean game developer Lots Entertainment. The game is a Free2Play game and the game client (87MB) can be downloaded for free. The game has many interesting features such as a clan system, a shop with many different items for purchase, high scores tournaments, friends lists and an in game chat.

Users are able to buy GO (virtual credits) to obtain cool items in game for new avatars or to change their avatar with scarves, goggles, helmets etc. Users can also choose the Hovo mode to switch gears for the hovercraft vehicles to enhance their racing skills. And for those who are really good at playing the game, it is possible to use their experience points to buy exclusive items. When gamers start playing Hovorun, they will receive one Hovo and avatar for free.

“Hovorun has a wide appeal to the European target group who love to play casual games. With this Open Beta, we want to get gamers in Europe to provide their feedback and help us improve our services for the game,” said Richard van Barneveld Hovorun, CEO , Game Entertainment Europe,

“A revolutionary feature of this game is that it includes a real time dynamically profiled advertising mechanism that can be controlled by the advertising handling companies themselves. Beside this feature it is possible to handle all kinds of advertising methods ranging from sponsored items to entire branded race tracks”, said Jurriaan van Rijswijk, CCO of Game Entertainment Europe.

About Game Entertainment Europe (

Game Entertainment Europe is the leading Pan European publisher for MMO Games. To offer the best game experience, the games are localised for the European countries. Game Entertainment Europe organises game mastering, user and community support as well as in-game events. GEE has earned its rank as one of Europe’s most popular free to play MMOG communities with more than 0.5 million registered gamers.

In 2007, Game Entertainment Europe was nominated as one of the top 25 most innovative technical oriented companies in the Netherlands, by FEM Business Magazines. The company was also listed on the Sprout 50 challenger’s 2007 list for Dutch companies that excel in innovation, vision and guts! Sprout magazine is a Dutch magazine for the inspiration of entrepreneurs.

The company’s head office is based in Amsterdam with a co-location office in Korea. Game Entertainment is also participating in a chain of European game cafes. 

About Lots Entertainment (

Lots Entertainment is a game company which started as a university-based game developer and became a spinoff of Tongmyong University, a prestigious IT-specialised university in Busan, Korea. Lots Entertainment has been proving its competitiveness in game development and education in terms of developing a variety of online games and nurturing game developers with top-notch skills.

In early 2007, Lots Entertainment completed its project to develop an online FPS game “Beat-Up” and made a contract with a China-based game developer/publisher to further develop and publish it in China and other countries. With a partnership with GEE for launching Hovorun in Europe, Lots Entertainment is now trying to establish itself as a successful game developer in Europe (and world-wide).


For more information about this press release please check: or contact Richard van Barneveld, CEO of Game Entertainment Europe at or Jurriaan van Rijswijk CCO of Game Entertainment Europe at

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