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House Flipping Fun Hits the Internet with HipSoft's new game, Build-a-lot

For Immediate Release

REDMOND, WA - October 9, 2007 - HipSoft LLC, a leading developer of casual games, announced that their latest Windows game, "Build-a-lot", is now available for download. Build-a-lot allows players to tackle the housing market by renovating and selling houses in a variety of neighborhoods.

"Becoming a real estate mogul isn't an easy task...but that's just in real life. In Build-a-lot, anyone can become the next big tycoon in the housing market. This is a strategy game where players build, buy and sell houses. There's a lot the player needs to do, so we created a unique interface that's easy to learn and really makes for fun and exciting game play," said Brian Goble, co-founder at HipSoft.

A free demo of Build-a-lot is now available on HipSoft's web site at www.hipsoft.com. The full version costs $19.95 and a CD-ROM version that includes free shipping is offered for only $29.95.

About HipSoft:

HipSoft LLC was founded in 2002 to create high quality downloadable games for the casual gamer market. HipSoft has developed a wide variety of popular games including Flip Words, Ocean Express, Trivia Machine and Gem Shop. For more information or to download free trial games, visit HipSoft at www.hipsoft.com

Contact: Brian Goble, goble@hipsoft.com, 425-556-5485, screen shots available at www.hipsoft.com/bal.jsp

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