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HOTTEST NEW CONSUMER TECHNOLOGY ON SHOW AT THE 2005 INTERNATIONAL CES

Bill Gates, Craig Barrett, Carly Fiorina and Ed Zander to deliver keynotes at the 2005 International Consumer Electronics Show in Las Vegas, January 6 - 9

The hottest and newest technology from more than 2,400 global companies will be unveiled at the 2005 International Consumer Electronics Show (CES) in Las Vegas, January 6-9.

North America's largest annual tradeshow of any kind, the 2005 International CES - run by the Consumer Electronics Association (CEA) - will showcase the latest consumer technology from wireless, digital imaging, computing and networking technology to audio, video, electronic gaming and accessories for the home, office and on the road. Exhibitors at the show include: Alpine, Audiovox, Casio, Daewoo, Delphi, Hewlett Packard, Intel, Kenwood, LG Electronics, Microsoft, Panasonic, Pioneer, Rockford, Samsung, Sharp, Sony and Toshiba.

Delegates will also be able to listen to some of the industry's biggest names. Keynote addresses will be given by Bill Gates, chairman and chief software architect of Microsoft Corp., Craig Barrett, chief executive officer (CEO) of Intel Corp., Carly Fiorina, chairman and chief executive officer (CEO) of HP and Ed Zander, chairman and chief executive officer (CEO) of Motorola Inc.

The 2005 International CES covers more than 20 product areas spread throughout the inside and outside of the Las Vegas Convention Centre, the Las Vegas Hilton and the Alexis Park. In addition to CES exhibits and educational conference sessions, more than a dozen specialty TechZones will showcase some of the latest products driving the $101 billion consumer electronics industry, including broadband, ultra wideband technology, home networking, digital video recording, MP3, in-car digital systems, portable power, storage compression, electronics recycling and assistive devices.

"As the industry's main event, CES attracts more than 130,000 industry professionals from 110 countries - many from beyond the traditional scope of the CE industry such as content providers, broadcast professionals and public policy leaders," said CEA Vice President of Events and Conferences Karen Chupka.

To help attendees catch all the hottest products during the show, the CES Innovations Design and Engineering Showcase profiles the newest and best designed and engineered products. Press and analysts have the chance to get an early look at the 2005 Innovations top exhibitors during CES Unveiled: The Official Press Event of the International CES, on Tuesday evening, January 4.

For more news on CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information. Beyond registration, attendees can also make their hotel and travel arrangements through www.CESweb.org.

Note to Journalists:

Bill Gates will deliver the Pre-Show Keynote Address on Wednesday, January 5, 2005, at 6:30 pm while Intel's Craig Barrett will give the Opening Keynote Address on Thursday, January 6 at 8:30 am. In addition, Ed Zander will deliver a keynote on Thursday afternoon at 4:30 pm and Carly Fiorina, will present her keynote address on Friday at 9:00 am. CES Unveiled: The Official Press Event of the International CES will run January 4 from 4:00 p.m. to 7:00 p.m. in the Las Vegas Convention Centre, room S226.

For more information visit: http://www.CESweb.org or contact:

Peter Rennison or Allie Andrews

PRPR

Tel: + 44 (0)1442 245030

Email: pr@prpr.co.uk

About CEA

The Consumer Electronics Association (CEA) is the pre-eminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 1,700 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $90 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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