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Redesign for online pet community featuring all things equestrian.


January 13, 2009

CHICAGO, IL (Jan. 13, 2009) – Horseland ™, a popular virtual pet online community, has announced a revamped website that now includes an interactive 3D world with customizable horses and avatars.

One of the oldest online gaming communities featuring virtual pets, Horseland is loved by young and old alike from all over the world. Over the past decade, millions of players have created horses and dogs that they care for, compete with, breed, and trade. Horseland promotes an open play experience, allowing players to create their own online roles (e.g. horse trainers, breeders, home page designers) to cater to the various needs of the users in the community.

Horseland announced today the addition of an immersive virtual world where players can create customizable avatars for themselves and their horses. In this virtual world, players can ride their horses and have adventures with other members of the virtual community. Players now also have the ability to design their own 3D jumping courses and compete in jumping competitions with their horses. Additional features of the new site include a tack shop to buy items for horse and player avatars, player forums and casual games.

“Horseland is all about imagination and experiencing what it is like to own your own animal,” states Christina Johnson, General Manager of Horseland LLC. “By adding the new immersive 3D world, players can now interact with their horses and each other in a more realistic way."

About Horseland

Since its launch in 1996, Horseland ( has grown into one of the most popular virtual worlds on the web. With over five million user accounts, Horseland is free to play, however, players may purchase in-game "coins" which can enhance their experience. Horseland offers two versions of the game: Horseland Jr, available for players less than 13 years old and featuring characters from the popular Horseland cartoon that is televised throughout the world, and Horseland World, which is geared toward older players and offers more realistic and complex play. Horseland is operated by Horseland LLC, a privately held company headquartered in Chicago, IL. The company has been in operation since 1995.



Christina Johnson

Horseland LLC

(585) 244-6740

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