Hoops Interactive Kiosk

CHICAGO - Sept. 25, 2008

Softkinetic, the leading 3D gesture recognition software provider, today announced a collaboration with Electronic Arts Inc. (NASDAQ: ERTS) at WIRED NextFest, a premier showcase of global innovations held by WIRED Magazine Sept. 27-Oct. 12, 2008 in Chicago, Ill. The collaboration resulted in an new gesture-based gaming experience that allows users to simulate shooting a basket against a professional basketball player.

“We continually search for new ways to engage wider audience in gameplay through innovation,” said George Borshukov, Director of Creative R&D, EA SPORTS™. “By using Softkinetic’s 3D gesture technology, we can remove the controller and allow the user to play a game with their own body movements. This is just one step towards a new kind of full-body gameplay which will have an important role in the future of interactive entertainment.”

The Hoops Interactive Kiosk, created by an EA SPORTS Creative R&D team in collaboration with Softkinetic, gives audiences a glance into what future technologies and products are possible for consumers looking for the newest interactive entertainment. Wired NextFest attendees are encouraged to try the experience at EA’s exhibit in Millennium Park.

“The versatility of our 3D gesture recognition software allows it to be easily implemented into any interactive experience, using any 3D depth sensing device,” said Michel Tombroff, CEO, Softkinetic. “Working with EA SPORTS allowed us to combine their state-of-the-art video game development expertise with our 3D gesture recognition platform to create an immersive and intuitive user experience.”

For more information on Wired NextFest please visit: http://www.wirednextfest.com/

About Softkinetic

Softkinetic is the leading provider of natural interfaces that transform the way people interact with the digital world. Softkinetic enables a fully immersive, transparent and intuitive user experience by providing a 3D real-time gesture recognition middleware to Interactive Digital Entertainment, Consumer Electronics, and Serious Games companies. Softkinetic, iisu, and Interface Is You are trademarks or registered trademarks of Softkinetic S.A. For more information on Softkinetic please visit http://www.softkinetic.net.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

Rachel Steinberg, TriplePoint for Softkinetic

415-955-8500

rachel@triplepointpr.com

David Tinson, Director of PR for EA SPORTS

650-628-5189

dtinson@ea.com