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Home of Chrome Goes to Hollywood

Professional PC gamers and VIA Chrome Ambassadors 'girlz 0f destruction' to demo digital entertainment lifestyle at E3 Expo in LA

For Immediate Release

Taipei, Taiwan, May 9 2006 - VIA Technologies, Inc, a leading innovator and developer of silicon chip technologies and PC platform solutions today announced a scaled-down version of the digital showcase "Home of Chrome" will be recreated at E3 Expo 2006 this week, in Kentia Hall, meeting room

The real Home of Chrome, located in Sweden, is as an eSports training facility for VIA Chrome Ambassadors the girlz 0f destruction and other competitive PC gamers, as well as a showcase for VIA's digital lifestyle partner products, including gaming PCs, notebooks and UMPC platform based products.

"Young professional gamers in their everyday life represent the cutting edge of user models for the digital lifestyle," commented Timothy Brown, Marketing Manager at VIA Technologies, Inc. "The Home of Chrome and the girlz 0f destruction are perfect examples of the digital lifestyle that the mainstream user can look forward to."

During E3, the girlz 0f destruction will be fighting head-to-head on VIA 8T900-based systems featuring dual S3 Graphics Chrome S27 Graphics cards running in parallel thanks to S3 Graphics MultiChrome technology. The VIA K8T900 chipset is VIA's premium offering for the high performance AMD platform, providing support for a complete range of AMD 64 processors as well as expanded connectivity to support dual graphic card configurations.

The girlz 0f destruction will also be demonstrating the latest in digital lifestyle devices, the Ultra Mobile PC (UMPC) - delivering the functionality of the PC in an ultra-compact handheld device. VIA leverages extensive experience with efficient computing to create the most highly integrated and power friendly platform in the UMPC market. With a touch-screen, wireless connectivity, and running Microsoft® Windows® XP Tablet Edition, the UMPC is challenging our perceptions of the PC.

The VIA and S3 Graphics booth will be located in Kentia Hall, Meeting Room #7209. For more information about this event please visit:

About Chrome Ambassadors the "girlz 0f destruction" and the "Home of Chrome"

girlz 0f destruction is a 7-member, international, all-girls PC gaming team, widely regarded as the highest level professional female QUAKE 4 players in the world. Since the launch of the S3 Graphics Chrome S20 Series of graphics products in 2005, girlz 0f was appointed as officia Chrome Ambassadors for VIA and S3 Graphics computer hardware. As top competitive QUAKE 4 professional gamers, girlz 0f destruction travel the globe competing and exhibiting their gaming skills at eSports events using the power of Chrome products. The girlz 0f destruction's competitive spirit, international composition and adventurous good nature make them ideal ambassadors of the Chrome lifestyle.

More than half of the girlz 0f destruction team lives in a VIA-sponsored 24-hour-a-day, 7-day-a-week dedicated eSports training home in Sweden. Dubbed the "Home of Chrome", this facility gives the girlz 0f destruction the equipment and environment to dedicate themselves fully to competitive eSports, and is also open to the wider gaming community for bootcamp and
training sessions for amateur and professional gamers alike. To participate in this active eSports community or find out more about the girlz 0f destruction, be sure to visit:

About Chrome

Get the Hi-Def experience with Chrome, comprising leading graphics solutions from VIA and S3 Graphics. Chrome graphics provide gamers and power users alike with an enhanced video experience through the unique Chromotion video engine and advanced 2D/3D video engines. Whether for add-in cards or integrated into one of VIA's leading core logic chipsets,
Chrome graphics promise a truly brilliant visual experience.

About VIA Technologies, Inc.

VIA Technologies, Inc. (TSE 2388) is the foremost fabless supplier of market-leading core logic chipsets, low power x86 processors, advanced connectivity, multimedia, networking and storage silicon, and complete platform solutions that are driving system innovation in the PC and embedded markets. Headquartered in Taipei, Taiwan, VIA's global network links the high tech centers of the US, Europe and Asia, and its customer base includes the world's top OEMs, motherboard vendors and system integrators.

VIA PR Contact

International: Richard Brown
Phone: (886)-2-2218-5452 #6201
Fax: (886)-2-2218-5453

North America: Pat Meier-Johnson
Phone: (415) 389-1700

Note to reporters, editors and writers: VIA is written in ALL CAPS.

VIA Technologies, Inc.

533 Chung Cheng Road 8F | Hsin Tien, Taipei | Taiwan

Tel: (8862) 2218-5452 | Fax: (8862) 2218-5453 |

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