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HMV to host Game On! London event

Consumer expo to showcase technology and host eSports competition, over June 20-21

HMV is set to host Game On! London, a consumer focused videogames expo and eSports event, to be held at the Olympia Exhibition Centre over June 20-21.

According to HMV, 25,000 attendees are expect to travel from across the UK to witness technology showcases and the Dell XPS Premiership Season One finals.

"Game On! London represents a superb opportunity to create a memorable landmark event that will enable us to get even closer to the game-playing customers that we value so much," said Tim Ellis, HMV head of games.

"Working in close partnership with UkeSA, our key aim is to bring all facets and genres of gaming together under one roof to create a very special and unforgettable two-day festival of gaming."

Ray Mia, chief executive of UkeSA, added: "This event will reflect all that's best in UK gaming - from the grass-roots enthusiast right through to the premiership gaming elite, making HMV the ideal partner for us."

"We're looking forward to a spectacular and really exciting Season One Final at Olympia in June."