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Hirai targets 150 million PS3 sales

Sony CEO wants to outsell PS2's 140 million milestone

Sony's Kaz Hirai has said that the company is targeting PlayStation 3 sales figures of 150 million units during the console's lifecycle.

The PlayStation 2 has sold over 140 million units since it launched nine year's ago, and the original PlayStation hit 102 million units sold.

"It's not fun for me replicating the PS2 numbers. I've seen that movie already," said Hirai, speaking to the FT.com.

"I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?"

Sales of the PlayStation 2 were 12.85 million in March, and the company expects to sell another 10 million by the end of the fiscal year.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.