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Hip Interactive Europe signs new online distribution deal

After the closure of Hip Interactive, the European arm continues to function, signing a new content licensing deal with Stream Theory for the worldwide distribution of Hip titles.

After the closure of Hip Interactive, the European arm, Hip Europe has signed a new content licensing deal with Stream Theory for the worldwide distribution of Hip titles.

PC games including Stolen, CT Special Forces: Fire For Effect and forthcoming release, Garfield: Saving Arlene will be made available through Stream Theory's Games On Demand service, StreamFlow. The platform enables secure distribution of licensed products to broadband customers, and offers a variety of one-off or subscription-based payment methods.

Olivier Goulon, COO of Hip Interactive Europe stated: "Stream Theory and its partners offer us the opportunity to distribute our games to broadband customers around the world. We believe a strategy that combines traditional and digital distribution will yield the most consumers for our games and revenues for our company."

"By making Hip Interactive Europe's PC games available to consumers throughout the world we not only please broadband users looking for great games we also provide a new revenue stream for our game publishing and distribution partners," said Steig Westerberg, CEO of Stream Theory.

Ontario-based Hip Interactive announced its bankruptcy in July, leaving a number of projects unreleased; forcing several development studios to seek alternative publishers for the titles. The European arm of the business was not affected by Hip Interactive's closure, however, and continues to operate as normal.

The new deal with Stream Theory should provide a much needed revenue stream for the company, as it strives to hold its position in the industry.

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Paul Loughrey

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