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Hip Interactive Announces E3 2005 Line-Up

Toronto, Canada - May 12th, 2004 - Hip GamesTM, today revealed the line-up for this year's Electronic Entertainment Expo (E3) in Los Angeles, California on May 18-20, 2005. Hip will showcase its titles behind closed doors at booth #5013 in the Concourse Hall.

Offering a focused lineup of high quality interactive entertainment products, Hip will be showing off a strong product portfolio including 'City of the Dead', the first in the George A. Romero series of video games, "Call of Cthulhu: Destiny's End' an Survival Horror based on the writings of H.P. Lovecraft, and, RTS, Ghost Wars.

"E3 2005 will be the beginning on a new era for Hip," said Arindra Singh, President & Chief Executive Officer of Hip Interactive. "With a stellar line-up of new acquisitions and internal franchises, we are looking forward to presenting our most high-profile line-up ever."

Below is the complete list of Hip GamesTM titles to be shown at E3 2005:

George A Romero presents City of the DeadTM

Release Date: Q1 2006

Genre: 1st Person Shooter

Platform: PlayStation®2 computer entertainment system / the Xbox® video game and entertainment system from Microsoft/PC CD Rom

Description : The game is set on the Island of Ningun Futuro (Spanish for No Future), located off the coast of North America. The island is home to a secret operation military base, whose primary role was to testing weapon effects on cadavers. When the dead begin to rise, Dr Rocane the head Pathologist, thinks it is Christmas.

Call of Cthulhu: Destiny's End

Release Date: Summer 2006

Genre: 3rd person Survival Horror

Platform: Multi-Platform Release

Description: Destiny's End is a 3rd person Survival Horror game in which the player must guide two co-dependant characters through Cthulhu Mythos inspired encounters and situations. The game is based around the ruined fishing town of Innsmouth, a place destroyed by a government raid in 1928 and subsequently left to fester in ruin.

Ghost WarsTM (Description)

Release Date: Q1 2006

Genre: Real Time Strategy

Platform: PC CD Rom

Description: Terrorist actions - all threatening to have an impact of global scale - surface one after the other, to the greatest shock of western intelligence agencies. The responsibility to deal with the ever-increasing crisis falls on a small, but selected group of units belonging to a covert organization of the United States. While struggling desperately to contain the situation behind the scenes, and wage a secret war, the team unveils a grave and shocking discovery.

Rugby Challenge 2006 *

Release Date: Fall 2005

Genre: Sports (Rugby)

Platform: multi-format release

Description: Hip Games and Swordfish Studios (developers of Jonah Lomu Rugby and World Championship Rugby) are taking Rugby to the next level in this realistic simulation. Not only will Rugby Challenge 2006 offer realistic graphics and animations but also a wide choice of real teams and stadiums along with the new 2006 Rugby rules.

About Hip Interactive Europe ( )

Hip Interactive Europe is a full subsidiary of Hip Interactive (TSX: HP). Hip Interactive is a publisher and distributor of videogames and accessories for interactive leisure. With its headquarters in Marseilles (France), Hip Interactive Europe publishes and distributes videogames on all the European territories as well as other PAL territories. Hip Interactive Europe is present on all the main platforms: PC, PlayStation 2, Xbox and Game Boy Advance. Hip Interactive Europe produces games based on its own brands but also on licences coming from the most important Hollywood Majors such as The Mummy The Animated series from Universal or Garfield from PAWS.

About Hip GamesTM

Hip GamesTM, Hip Interactive's Publishing division, leverages the Company's existing distribution infrastructure to move up the video game supply chain. Hip has entered into distribution and publishing arrangements with publishers and developers from around the world. The licenses give Hip the exclusive right to publish and/or distribute PC and video game titles in North America, with Hip Interactive Europe acting as the publishing and distributing arm of Hip GamesTM in Europe. As well, with the acquisition of ARUSH Entertainment, Hip has acquired all of ARUSH's rights to current projects, including the highly anticipated title Playboy: The MansionTM and Fear Factor: UnleashedTM video games.

About Hip Interactive Corp.

Hip Interactive ( is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM. The Company distributes all first party products, including SCEA, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol "HP".

City of the Dead TM and ® Hip Interactive. All rights reserved. "George A. Romero Presents City of the Dead" in association with Living Dead Productions

*This title is for EUROPEAN release only and is not approved or endorsed by Sony Computer Entertainment of America.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

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