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Toronto, ON - Hip GearTM, a division of Hip Interactive Corp. and Canada's largest third party accessories provider, today announced its full line of accessories for the new Nintendo DSTM console system, which will launch in North America in November 2004. Hip GearTM will be shipping the line to retailers across North America in time for the busy holiday season.

"We are really keyed up about our new line-up of accessories for Nintendo's DS," said Arindra Singh, President and Chief Executive Officer of Hip Interactive. "Experts are already expecting the DS to sell like wildfire, not only on the strength of Nintendo's first-party titles, but also because of the DS' unique dual-screen, touch screen/stylus, wireless and voice activation capabilities."

Hip GearTM is launching all the essential accessories - fun and stylish carrying cases, screen protectors, stylus pens to take full advantage of the touch screen feature, adapters and headphones. These high quality products will enhance any gamer's DS playing experience.

With the Nintendo DS due for launch in Europe in early 2005, Hip GearTM products for the Nintendo DSTM will follow shortly thereafter through Hip Interactive Europe.

About Hip GearTM

Hip GearTM video game accessories ( are designed to blend innovation and creativity. Created from the consumer's desires, Hip GearTM provides high quality, value-priced accessories for all leading game consoles. Hip GearTM is carried in Europe and throughout North America in leading video game retailers. In addition, Hip creates private label accessories and game/accessory bundles for a number of national and international retailers.

About Hip Interactive

Hip Interactive ( is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip GamesTM, and accessories, branded as Hip GearTM. The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol HP.


For more information on Hip GearTM or Hip Interactive Corp.

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