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Four Legged Adventure to Bring Goodwill to Dogs Everywhere This Holiday Season


TORONTO - CANADA - December 14, 2004 - Hip GamesTM, a wholly-owned subsidiary of Hip Interactive Corp., today announced that it is donating $5,000 in proceeds from its "Dog's Life" video game to the Society for the Prevention of Cruelty to Animals (SPCA). The funds will be used to sponsor the Adoption Central section of the SPCA's official web site,, which aggregates more than 73 international, national and regional sites. The donation is part of a June 2004 joint venture between Hip and Hip Games TM will be donating additional funds from "Dog's Life" to through August of 2005.

"We are proud that 'Dog's Life' has allowed us to engage in such a rewarding charity while providing gamers with the unique experience to see the world through the eyes of a dog," said Pete Thomas, Director of Publishing for Hip GamesTM. "The SPCA has been an excellent partner and we plan to continue to donate proceeds from the game through August of 2005."

In "Dog's Life," players take on the role of Jake, a lovable mutt on a mission to save his missing pal, Daisy. Using "Smell-o-vision," an innovative game mode that relies on a dog's sense of smell to explore expansive environments, players will go paw to paw with neighborhood hounds in an adventure that will provide dog-years of entertainment.

More information about "Dog's Life" is available at

About Hip GamesTM

A division of Hip Interactive, Hip Games TM provides exclusive distribution services and unique publishing opportunities to publishers and developers from around the world, in both console and PC formats. Large enough to reach almost every North American retailer, and committed to working intimately with business partners, Hip Games TM always comes to play.

About is dedicated to helping people with pets and has the mandate of broadcasting the vision of the SPCA on the web.


Chris Clarke

Kohnke Communications


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