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Heavy’s Entire Library of Animated and Live-Action Broadband Programming Will be Available for Free Download on the PlayStation Portable

Unilever's Axe Brand Becomes First Advertising Partner with Downloadable Episodes of "Evan and Gareth"

New York, NY - May 4, 2005:, the world's leading broadband network with more than 5 million viewers monthly, today announced that Sony Corp. has selected it to be its first content partner for its hit multimedia-media player, the Sony PlayStation Portable. Heavy will make its entire library of thousands of hours of animation and live-action video shorts available for free download on the PSP.

Heavy's content is the first downloadable video entertainment available for the PSP.

Beginning today, six episodes of Heavy's celebrated action sports series, "Blisster" will be available for free download at Episodes of Blisster and other programs are being packaged for immediate download on PCs and laptops and can be effortlessly synced with PSPs. The entire download and sync process takes less than five minutes.

In coming weeks, more than 40 hours of Heavy programming spanning various Heavy channels will become available for PSP-casts. The "Heavy Packs" of content will be advertiser supported. Heavy's first PSP advertising partner is Unilever's Axe brand, which will offer episodes of its branded content series "Evan and Gareth" on for PSP downloads.

"We are very excited to be the first mover in the hottest content platform available today," said David Carson, Co-CEO of "Sony recognized that our unique and signature content was ideal to reach its target demographic of 18-34 year old men and to showcase the PSP's non-gaming capabilities. We're thrilled to be the first broadband network to 'PSP-cast' our programming. The response thus far to our downloads has been massive."

Sony's PSP content partnership with Heavy extends an ongoing relationship. Recently, Sony commissioned Heavy to create a Machinima series to promote its God of War gaming title. Heavy's series, "Pimp My Weapon" has been seen by three million viewers since its debut less than three weeks ago.

About is the world's leading broadband network with more than 5 million viewers monthly (Nielsen) and a viral reach of 65 million taste-challenged pop culture junkies. Its programming staples include "Behind the Music that Sucks," "Contagious" and "Red vs. Blue." Advertisers on the broadband network include Diesel, Axe, Sony and Nike.

Press Contact:

Andy Morris/Ed James

Andy Morris & Company


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