He-Man muscles onto PlayStation 2
February 2005
Midas Interactive continues to set the standard for budget console game publishing with the imminent release of Masters of the UniverseTM He-Man: Defender of GrayskullTM on PlayStation 2.
As if the debut appearance of the iconic He-Man on the next generation of consoles wasn't enough Midas Interactive has also unveiled a bulging marketing campaign targeting the leading youth specialist gaming and lifestyle magazines in the market.
The timing could not be better with the recent re-emergence of Masters of the UniverseTM as a kids favorite with an all new cartoon series, comic and range of merchandise.
The video game faithfully re-creates the world of EterniaTM and features the original characters and their unique voices.
Masters of the UniverseTM He-Man: Defender of GrayskullTM is released on 25th February with an RRP of £19.99.
The 25th of February also sees the release by Midas Interactive of Project Minerva Professional a squad based shoot 'em up from D3 Publisher. Project Minerva Professional was hugely popular in its native Japan reaching number 7 in the all format chart and with an incredible RRP of £19.99 it is expected to make its mark in the European market.
The quality of these new releases further strengthens Midas' position at the forefront of budget game publishing, a theme expanded upon by Sales Manager, Sam Collins -
"The release of both Masters of the Universe and Project Minerva is further evidence of the Midas commitment to offering the very best value for money games. Both titles have created huge interest in the market due to their undoubted quality and unique positioning. The fact that Midas can publish titles with this level of appeal at a sub-£20 price point is a testament to the Midas Interactive publishing model."
For further information please contact:
Sam Collins, Midas Interactive Entertainment
Tel: (01279) 858 000, Fax: (01279) 508 841, Sam.collins@midasinteractive.com
About Midas Interactive
Midas Interactive, based in Hertfordshire, was established in 1998 and is a leading European publisher and developer of video games for all major gaming platforms, including PlayStation 1 and 2, PC, Xbox, mobile phones and hand held computers.
Midas Interactive have established market leading budget ranges on the major console formats. The company mantra is to offer the best possible value for money in the market place and have a range that has the widest possible market appeal.
The Midas Interactive formula works with total PlayStation sales exceeding 7 million units in Europe alone. The future for Midas Interactive is to grow and improve the current ranges while ensuring that the demands of the next generation of gaming platforms is met. www.midasinteractive.com