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Hayes promoted to president of Sega America

European boss takes on US responsibility, completing internal staff shake-up

Sega Europe's chief operating officer Mike Hayes has been promoted to president of Sega of America, completing an internal shake-up at the publisher's European business, SEGA has confirmed to GamesIndustry.biz.

Alan Pritchard was recently appointed European managing director, with John Clark stepping up as UK managing director. Amanda Farr also recently joined the company as UK marketing director.

It was announced over night that outgoing Sega of America president Simon Jeffrey has joined ngmoco, leaving the company after four years.

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Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.