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Hasbro and Sennari strike prize deal

Monopoly players to earn real-world gifts

Sennari and Hasbro are teaming up to provide real-world and digital prizes to players of a number of classic board game licenses on mobile phones.

Monoploy, Battleships and Clue are the first Hasbro titles to feature as part of Sennari's PrizePlay initiative.

Players accumulate points, which are redeemed for prizes in every game. The prize catalogue is viewed within the application and consumers are able to choose from ring tones, wallpapers or gift certificates, depending on the value of points earned.

"Partnering with Hasbro to deliver some of the best known brands in family entertainment on mobile phones will take skill-with-prize mobile gaming to the next level," said Bill Barhydt, CEO of Sennari.

"Our expertise in developing and distributing prize-based games and CRM applications for mobile phones makes this a compelling opportunity for companies, like Hasbro, that want to reach new audiences," he detailed.

"The ability to turn our popular games into mobile games with prizes generates a whole new level of excitement and opportunity for the company," added Jane Ritson-Parsons, president of Hasbro Properties Group.

Built on Sennari's mCRM platform, PrizePlay games are available throughout North America and Europe.

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