CHERTSEY, UK, - June 05, 2007 - Electronic Arts Inc. (NASDAQ: ERTS) and Warner Bros. Digital Distribution today announced a partnership to extend the Harry Potter universe onto mobile phones. This summer, mobile consumers will be able to download the Harry Potter and the Order of the Phoenix mobile game and personalization content, including ringtones, voicetones and wallpapers based on the upcoming Warner Bros. Pictures film. The mobile content offering, published by EA Mobile, will appeal to Harry Potter fans everywhere who will be able to experience the magical world of Hogwarts on the go.
In the Harry Potter and the Order of the Phoenix mobile game, Harry returns for his fifth year of study at Hogwarts and discovers that much of the wizard community is in denial about the resurgence of evil Lord Voldemort. He finds himself meeting in secret with a small group of students who name themselves Dumbledore's Army. Harry has to teach them how to defend themselves against the Dark Arts, preparing the courageous young wizards for the extraordinary battle that lies ahead.
"We're thrilled to deliver Harry Potter and the Order of the Phoenix for mobile," said Travis Boatman, vice president worldwide studios at EA Mobile. "Our teams worked diligently to create a visually rich, immersive mobile game that is faithful to the Harry Potter universe. We believe our consumers will love taking the Potter experience with them wherever they go."
"We are excited to work with EA Mobile to give fans worldwide a truly compelling and robust suite of mobile content," said Maria Seidman, vice president of sales development, Warner Bros. Digital Distribution. "In addition to being able to access wallpapers, tones and other personalization content, fans of Harry Potter will have the chance to play in the magical world of Hogwarts whenever - and wherever - they want."
Harry Potter and the Order of the Phoenix for mobile is developed at EA Mobile's UK Studio. The mobile game and personalization content will be available for purchase and play from major wireless carrier operators in Europe from 15 June and in North America from June 26 onwards.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.
About Warner Bros. Digital Distribution (WBDD)
Warner Bros. Digital Distribution (WBDD) is a leader in the distribution of digital content through pioneering deals with emerging platforms and the digital businesses of traditional clients. WBDD represents the largest film and television library worldwide and is responsible for the global distribution of this library through Electronic Sell-Through and Transactional Video On Demand. WBDD also distributes and licenses theatrical content across Wireless and Online channels.
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