Harrah’s and Glu Team Up to Bring The World Series of Poker® to Mobile Devices

News by GamesIndustry International Contributor

Published on Jan. 5, 2006

Glu Mobile, a leading creator and global publisher of mobile entertainment, and Harrah's License Company, LLC, an affiliate of Harrah's Entertainment, Inc., (NYSE: HET), today announced a worldwide, multi-year alliance to create and publish World Series of Poker^®-branded mobile content, including games, graphics, ringtones and other applications.

The Glu agreement follows announcements earlier this year of pacts between Harrah's and America Online for online gaming and Harrah's and Activision for console gaming. As the exclusive mobile games partner for the World Series of Poker, Glu will begin developing and publishing content in 2006.

"Harrah's and the World Series of Poker are two of the biggest brands in the entertainment industry," said Greg Ballard, president and chief executive officer, Glu Mobile. "The ever-increasing popularity of poker and the emerging consumer excitement of multiplayer mobile games combine to make this a timely and powerful alliance."

"This best-in-class alliance is a key component of our global distribution strategy for the World Series of Poker," said Jeffrey Pollack, vice president of sports and entertainment marketing, Harrah's Entertainment. "Glu's expertise and marketing savvy will introduce the World Series of Poker to new audiences around the world and create new ways for our current fans to experience our tournament."

The World Series of Poker, the world's richest and most prestigious poker event, will take place next summer at the Rio All-Suite Hotel & Casino in Las Vegas. During the 2005 World Series of Poker, more than $52 million in prize money was awarded in the Main Event alone, and every player who advanced to the final table won at least $1 million. The World Series of Poker is televised exclusively on ESPN.

For more information, visit www.glu.com.

About Harrah's Entertainment

Harrah's Entertainment, Inc. ^® (NYSE:HET) is the world's largest provider of branded casino entertainment. Since it's beginning in Reno, Nevada, 68 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. Harrah's Entertainment is focused on building loyalty and value with its customers through an unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information is available at www.harrahs.com and www.worldseriesofpoker.com.

GLU MOBILE, GLU, and the 'g' character logo are trademarks of Glu Mobile. All other trademarks are the property of their respective owners.

For more information please contact:

For UK

Charlotte Fox

Bastion

Tel: +44 (0) 20 7490 1323

Email: charlotte@bastion.co.uk

For Europe

John Ozimek

Head of marketing and communications, EMEA

Glu Mobile

Tel: +44 (0) 20 7368 1122