Harmonix, MTV Games And Electronic Arts Blend Rock Fantasy And Reality With ROCKBAND.com

Social Website Allows Rock Band™ Community to Create Custom Band Homepages and Network via "Musicians Meeting Musicians" Classified Section

News by GamesIndustry International Contributor

Published on Oct. 25, 2007

Cambridge, Massachusetts - October 25, 2007 - Harmonix, the leading developer of music-based games, and MTV Games, a division of MTV Networks which is a division of Viacom (NYSE: VIA, VIA.B), along with distribution partner Electronic Arts (NASDAQ: ERTS), revealed today details for the ROCKBAND.com social community website. The site will launch on November 20, alongside the North American release of Rock Band for the PLAYSTATION®3 computer entertainment system and Xbox 360 video game entertainment system from Microsoft®. A PlayStation 2 version of the game will also ship on December 18.

The ROCKBAND.com Web site will incllude in-depth Rock Band leaderboards, personal and band home pages, and a "Musicians Meeting Musicians" classified section to help form bands online. The site will also give fans the opportunity to create their own Rocker Profile pages and communicate wit h other Community members, blogging about their musical tastes and meeting others with similar interests.

"ROCKBAND.com blurs the lines between fantasy and reality, " said Melissa Macaulay, Producer of ROCKBAND.com, Harmonix. "The site allows you to hype your in-game band's accomplishments, while providing a forum to meet other real-life people and potential band mates who share your musical tastes."

ROCKBAND.com Features:

Personal & Band Pages: ROCKBAND.com will automatically load your in-game characters and game stats from an online database so your personal profile page will always be up to date. Choose from four genres in the game to customize your profile pages with cool background skins that reflect your rock tastes. Band Classifieds: Find and create your own band through the ROCKBAND.com Band Classifieds page. Here you can advertise your own rocker skills or search through dozens of rocker profiles to choose band mates who share similar music tastes. Rock Band Leaderboards: Climb to the top of the charts as a solo artist or band! From band rankings to solo scores, the ROCKBAND.com leaderboards will earn you fame and fortune as you progress on your journey to Rock Band stardom. Rocker Blogs: Find out what's happening behind the scenes with your favorite bands through their blogs. Use your blog to communicate with band mates about practice times, meet others with similar musical interests and keep your groupies in the loop with the website's unique blogs. Rock Band Forums: Interact with other rockers and music lovers about anything and everything rock! Photo Creator: (Coming Soon!) Take the ultimate promo band or solo shot with the website's Photo Creator. Pick a location, the right lighting, and a coordinated (or not!) pose for your band. Take it over the top cheesy or seriously intense. It's all about your band's total image. "We see ROCKBAND.com as a true extension of the Rock Band world. It will be an awesome way to meet new people who have similar musical tastes," said Josh Randall, Creative Director for Harmonix. "With ROCKBAND.com players will be able to come together and express themselves in a collaborative manner, which is what playing music is all about."

Harmonix has partnered with the San Francisco creative powerhouse Mekanism to build the social networking site.

"We are designing ROCKBAND.com as an online home for your band, and as a creative platform for living out your rock and roll fantasy", said Pete Caban, partner at SF-based di gital studio Mekanism. "The bands and rockers that you can create in Rock Band are insanely unique, and it's going to be fascinating to watch this community come to life."

Rock Band is slated is also slated for release in Europe in Q1 2008. The game is rated T for Teen by the ESRB. For more information on Rock Band and Harmonix Music Systems please visit www.ROCKBAND.com and www.harmonixmusic.com.

About MTV Networks:

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About MTV Games:

MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc:

Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: http://www.harmonixmusic.com

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment softw are company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

® 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band and all related titles and logos are trademarks of Harmonix Music Systems, Inc., a division of MTV Networks. Rock Band developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all related titles and logos are trademarks of MTV Networks, a division of Viacom International In c. All other marks are the property of their respective owners.

Harmonix Media Contact:

Tracie Snitker

Reverb Communications

Tracie@reverbinc.com

(209) 586-1495 x104

MTV Contact:

Jeff Castaneda

MTV Communications

jeff.castaneda@mtvstaff.com

(212) 846-6774

EA Contact:

Bryce Baer