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Hands-On Mobile Climbs the Property Ladder with Launch of Monopoly Tycoon 2007

LONDON, ENGLAND--FEBRUARY 22, 2007--Hands-On Mobile, a leading global publisher of mobile lifestyle, games and personalisation products, announced today the launch of Monopoly Tycoon 2007, the much anticipated sequel to Hands-On Mobile's blockbuster, Monopoly Tycoon, both under license from HPG, the licensing arm of Hasbro.

Monopoly Tycoon 2007, based upon the best-selling Atari PC title, is an economic strategy game about building real estate empires. Much like Hasbro's classic Monopoly board game, the world's most popular game, Monopoly Tycoon 2007 is easy to learn but hard to master and will appeal to both casual gamers and those who enjoy strategy-based games. Monopoly Tycoon 2007 features many significant improvements over its predecessor. New features include:

Players can now employ managers to help with the day-to-day running of the properties. New graphics bring a living, breathing city to life with bustling pedestrians and realistic moving traffic. In addition to the classic utilities, Monopoly Tycoon 2007 enables players to take control of other exciting businesses such as grocery stores, bars and restaurants. New Community Chest and Chance cards add the feel of playing the Monopoly board game. "We've enjoyed working with Atari in developing Monopoly Tycoon 2007, which represents a real improvement over the previous version," said Jonathan Sacks, CEO, Hands-On Mobile. "We're really excited about this launch and anticipate great success for the game following on from the popularity of Atari's original PC version and, of course, the iconic board game."

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About Hands-On Mobile, Inc.

Hands-On Mobile is a leading global publisher of mobile lifestyle, games and personalisation products targeting all market segments of the mobile handset marketplace. With operations in four continents, Hands-On Mobile develops, publishes and distributes mobile content to more than 150 of the world's leading operators in 40 countries.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as DRIVER TM , The Matrix TM , Stuntman TM and Test Drive«, and mass-market and children's franchises such as Backyard Sports TM , Nickelodeon's Blue's Clues TM and Dora the Explorer TM , and Dragon Ball Z«. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit

About HPG

HPG, the licensing arm of Hasbro, Inc. (NYSE: HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL, beyond the toy and game aisle, creating rich lifestyle experiences.

Media Contact:

Carl Foster

T: +44 (0)20 7033 2660


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