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Hands-On Mobile announces new executive hire

Former EA exec joins mobile games and entertainment publisher

Hands-On Mobile has announced the appointment of Keith McCurdy, who joins the firm as president of studios and products, bringing more than 20 years of executive management experience in electronic entertainment publishing and development to the role.

McCurdy most recently served as president and CEO of mobile games publisher Blaze Entertainment, and has previously served for ten years in numerous roles at publishing giant Electronic Arts.

During his time with EA, McCurdy served as VP of product development, VP of technology, VP of online and director of the Advanced Technology Group. Additionally, the industry veteran was responsible for the creation of the publisher's online division and led the company's business strategy and product efforts to create EA's successful online business.

Jonathan Sacks, Hands-On Mobile's president and CEO, commented: "Keith is an experienced executive who has demonstrated his ability to bring vision to the mobile entertainment space. His deep experience in games will ensure our objective of delivering the highest-quality games to our customers."

Additionally, Keith is a seasoned leader whose skills at defining and attacking markets will bolster our already excellent management team," he added.

In his new role with Hands-On, McCurdy will be responsible for the company's worldwide games and product strategies, including the management of all development studios and relationships with global licensing partners.

"I am truly excited to be joining Jonathan and the entire Hands-On Mobile team," McCurdy stated.

"The company has clearly demonstrated its ability not only to scale the Hands-On business in terms of depth of content and breadth of distribution to every corner of the globe, but to also launch, what we believe will be a leading Media and Advertising Division."

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