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Hammersuit Acquisition

Eurogamer crosses the Atlantic and picks up games content publisher.

Founded in 2004 and based in New York, Hammersuit is the publisher of the US games industry website, as well as mobile gaming website The company also provides content to businesses such as The Ayzenberg Group and Prima Games. 

Eurogamer Network has created a division called IndustryGamers Inc, which will be responsible for publishing as well as the newly formed IndustryGamers Content Services business. This division will also become responsible for representing existing Eurogamer Network properties such as,,, and Megaton in the US.

Rupert Loman, managing director of Eurogamer Network, commented on the acquisition: “We have been looking for the right opportunity to expand our business across the Atlantic and we are delighted to complete the acquisition of Hammersuit. They are a great fit for us and the potential as we expand our business to North America is huge.” He added, “We already have a significant US readership that values our distinctive editorial voice so adding a local team will greatly strengthen our offering for readers and advertisers in both Europe and North America.”

John Benyamine, founder of Hammersuit added: “The whole team at Hammersuit is looking forward to being part of the Eurogamer Network.  Their reputation precedes them in the US, and we have no doubt this marriage will lead to even more success in the near future.”

"We are thrilled to join with Eurogamer to create the world's leading media outlet for the global games business and the people who work in it," said IndustryGamers Publisher and co-founder Mark Friedler. "We look forward to continue building unique value for our customers, sponsors and advertisers."

Founder John Benyamine and the entire Hammersuit team will stay with the business following the acquisition.


Rupert Loman –

John Benyamine –


Editor's notes

About Eurogamer Network Ltd

Founded in 1999, Eurogamer Network Limited publishes the world's leading independent videogames website,, and produces local editions in eleven European countries. The company also publishes market-leading trade resource in English and German, as well as, the UK's only dedicated videogames website for children. In addition to its online activities Eurogamer Network operates live shows including the Eurogamer Expo, the UK's largest gaming event, and the Career Fair. More information on Eurogamer Network Limited can be found at

About Hammersuit and

Founded in 2004, Hammersuit consults with companies in the video game industry to provide them with editorial planning and production, web production, and business services. In addition, Hammersuit's partner network includes some of the most creative video game coverage on the web, including,, and Hammersuit is located at  

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