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Halo franchise has generated $3 billion since launch

New stats from Microsoft show 46 million games sold since 2001

New figures from Microsoft have revealed that its Halo franchise has generated nearly $3 billion in revenue since launch, with more than 46 million Halo games sold.

Halo: Reach alone was responsible for $200 million in revenue in just 24 hours across Europe and the US, with Halo 3 managing $170 million in the US on day one. Halo 2 clocked up $125 million.

"Halo is a $3 billion blockbuster franchise which has shaped entertainment history and defined a generation of gamers," said Microsoft's Chris Lewis.

He also detailed some of the lengths Microsoft are going to make sure the launch of Halo 4 will generate plenty of press attention.

"From the world's first ever red-carpet premieres for a video game to sending a man strapped to a jet-pack 50-foot above London's iconic skyline, Halo launches have continually broken the mould and we are back with a colossal bang for Halo 4, transforming a country on the biggest scale imaginable".

Last month GamesIndustry International interviewed developer 343 Industries' Frank O'Connor about the series.

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.