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GUN™ Showdown to Deliver Action-Packed Gameplay On The PSP™ (PlayStation®Portable) System This Fall

Santa Monica, CA -- April 10, 2006 -- Handheld gamers will be fully loaded this fall when Activision, Inc. (Nasdaq: ATVI) releases GUN Showdown for the PSP (PlayStation®Portable) system. Developed by Rebellion Studios and Neversoft Entertainment, GUN Showdown puts players in the role of Colton White, a vengeful gunslinger making his way through the untamed West of the late-1800s where the lines between good and evil are blurred and greed, lust and brutality were a way of life. The game will feature all of the action contained in the console versions, as well as all-new side missions, quick-play modes, multiplayer modes and gameplay features that are unique to the PSP system. GUN Showdown has not yet been rated by the ESRB.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

The statements made in this press release that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

®Activision Publishing, Inc. Activision is a registered trademark and GUN is a trademark of Activision Publishing, Inc. All other trademarks and tradenames are the properties of their respective owners.

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