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GUITAR HERO™ SCOOPS BAFTA AWARD

Glittering Awards Ceremony Honours RedOctane® Guitar Game

Friday 6th October/...The revered British Academy of Film and Television Arts (BAFTA) held its Video Games Awards last night - with RedOctane®'s celebrated rock 'n roll music game Guitar Hero picking up a prestigious BAFTA award.

Guitar Hero picked up the Best Soundtrack award, capping a staggering 12-month period which has seen the game go from unproven idea to massive global success story.

The game's unique blend of guitar controller, interactive music technology and collection of the greatest rock tracks known to man has produced an army of fans the world over. The sequel, Guitar Hero II being released this November will introduce a new level of fun as players hook up with friends to play lead and rhythm or bass guitar parts co-operatively.

"The BAFTA Award is a tremendous honour for all of us at RedOctane, and recognition of the passion, enthusiasm and devotion from the teams here, at Harmonix Music Systems, Inc.," says David Noble, business development, RedOctane. "Above all else it is proof positive that some dreams - no matter how risky - are absolutely worth pursuing. RedOctane is a company born from the desire to innovate and have fun. And nothing proves those ideals more than Guitar Hero."

Guitar Hero has picked up a stack of awards across the world, including five at the prestigious D.I.C.E. Awards in Las Vegas, and a 2006 World Class Award from PC World, recognising it as one of The Best Products of the Year. The addition of the BAFTA Award to the trophy cabinet is something about which everyone involved with the game can be enormously proud.

Guitar Hero II will be released in November 2006.

Ends

Note to editors:

Guitar Hero II ® 2006 RedOctane, Inc. Guitar Hero is a trademark and RedOctane is a registered trademark of RedOctane, Inc. and Activision is a registered trademark of Activision Publishing, Inc. All rights reserved. Game code ® 2005-2006 Harmonix Music Systems, Inc. Developed by Harmonix Music Systems. Gibson®, S.G.®, and the overall shapes of the SG controller and the guitars are trademarks of Gibson Guitar Corp. under license by RedOctane, Inc. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment, Inc. All other trademarks and trade names are the properties of their respective owners.

About RedOctane

RedOctane, Inc. is a publisher, developer, and distributor of interactive entertainment software, hardware and accessories. The company offers its interactive entertainment products in versions that operate on the PlayStation®2 computer entertainment system console from Sony Computer Entertainment, Xbox video game system from Microsoft, and on personal computers ("PC"). RedOctane's leading software product offerings include Guitar Hero for the PlayStation 2. RedOctane also designs, manufactures, and markets high quality video game peripherals and accessories and has won awards for the Ignition® Dance Pad and the Guitar Hero SG® Controller. Headquartered in Sunnyvale, California, RedOctane is a wholly-owned subsidiary of Activision, Inc (Nasdaq: ATVI). More information about RedOctane and its products can be found on the company's website, which is located at www.redoctane.com.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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