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Guitar Hero Listening Session

Attack! Attack! UK wins a place in the next Guitar Hero game.

Tuesday 3rd March/... Activision Publishing, Inc. announced today that Attack! Attack! UK is the winner of the Guitar Hero® Listening Session at MIDEM 2009.  Voted on by a panel of industry veterans, the band beat out over 200 other submissions to have their new single "You and Me", released today featured in an upcoming Guitar Hero game.

Attack! Attack! UK has already made quite an impact on the independent UK music scene. Since the release of their self-titled debut album in November 2008, the band has sold over 7,000 copies and counting. Their new single “You and Me” is one of their live show favourites, which showcases their upbeat, melodic and live energy.

MIDEM 2009, which ran from the 18th to 21st of January, is seen by music professionals from across the globe as a place to discover up-and-coming music superstars and meet with the music community at large.  During MIDEM 2008, Irish band, The Answer, was discovered at a similar Guitar Hero Listening Session, resulting in one of their popular tracks appearing on Guitar Hero® World Tour 's set list.

“It's generated unbelievable exposure for the band.” Commented The Answer's frontman Cormac Neeson “In this day and age its one of those priceless mediums to get our music out to people who wouldn't normally be discovering us.” The Answer are currently on tour with AC/DC.

For more information about Guitar Hero, visit:

For all UK media inquiries, please contact:

Specialist Games Media

Johanna Hakala

Activision Publishing, Inc.

020 3060 1080

Mainstream Media

Stu Taylor

Barrington Harvey

01462 456780

Anna Larke

Barrington Harvey

01462 456780

Kayleigh Watson

Barrington Harvey

01462 456780


About MIDEM / Reed MIDEM

MIDEM, the world's most international music market, brings together each year thousands of music industry professionals from across the globe. Professionals from all sectors of the industry - recording, publishing, live, synchronization, digital, mobile, branding - meet in Cannes, France, to network, do deals, learn and catch the latest new talent. MIDEM is organised by Reed MIDEM.

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions. Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

For further information about MIDEM and MidemTalent, visit

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website,

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

This year's judges of the Guitar Hero Listening Session at MIDEM 2009 were:

 - Richard Stumpf, SVP, Creative & Marketing, Cherry Lane Music Publishing Company

 - Tim Riley, VP, Music Affairs, Activision/Blizzard

 - Sian Evans , European Marketing Manager, Activision/Blizzard

 - Sergio Pimentel, International Music & Licensing Manager, Activision/Blizzard

Guitar Hero® games © 2005-2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

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