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GuildCafe Pioneers A While New World For Online Gamers

Open Beta of New "For Players, By Players" Social Networking Site Now Available

Cambridge, MA - December 4, 2006 - GuildCafe Entertainment Inc. today announced GuildCafe.com, the first social network for online gamers-a place where player-created content rules and building, sharing and discovering converge. Tying people together in the multiplayer universe through a central online location, GuildCafe lets users create a personal page to display their gaming history and accomplishments, guild/clan memberships, characters, and play-style preferences. GuildCafe also offers loads of additional features so that gamers can find their friends, uncover new games and strategies, communicate through message postings and blogs, share their screenshots and photos, tag themselves in various categories, and thereby create detailed, expressive gaming personas within a well-connected community.

"GuildCafe is truly unique in that it gives multiplayer gamers a community designed for them, by them - a real distinction from the sites built by game sellers," said Jon Radoff, president & CEO of GuildCafe Entertainment Inc. "Whether gamers are looking to join a clan or guild, create something new, connect with other gamers, or simply have their own corner of the Web to voice opinions on favorite games and play-styles, GuildCafe is the place where it will all happen."

GuildCafe Features:

- Personal web pages where members can parade their gaming history, guild/clan memberships, avatars, and play-style preferences

- Searchable database to find friends and meet new gamers

- Friends list to keep track of buddies and navigate the social network

- Interests tagging so players with similar likes and dislikes can find each other

- Upload-and-share capabilities for screenshots, photos and artwork

- Blogging tool with RSS - top-rated blogs appear on the "What's New?" page

- Friend wall to display graffiti-style notes containing personalized messages for members

- Private areas for inter-guild communication

- "Respect" and "Fame" points to be earned and doled out

- Questionnaires to contribute to the network of games and play-styles

- Tools to identify and influence the hot new trends in MMORPGs, first-person shooters and other online games

To register - free! - for GuildCafe's open beta, please visit http://www.guildcafe.com. To get the full experience of GuildCafe, the company recommends using at least Firefox 1.5 or Internet Explorer 7, as well as Adobe Flash 9 or higher.

About GuildCafe Entertainment Inc.

GuildCafe was founded to give online gamers a space where the content is created for them, by them. It is GuildCafe's mission to be a premiere online community, uniting all members of the multiplayer universe on a Web 2.0 platform so they can express their gaming alter-egos and share information with one another. Based in Cambridge, Massachusetts, GuildCafe was formed by a team of highly experienced online media and computer games veterans. More information about is available at: www.guildcafe.com/company.

CONTACT:

Jenn Nylund

415-777-4000

jenn@kohnkecomm.com

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GamesIndustry International

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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