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Greystripe celebrates in-game ad success

Seven more publishers join growing portal

Mobile in-game ads specialist Greystripe is celebrating the success of its latest venture, which sees seven new publishers signing deals with the US firm.

Most Wanted, Mobile Amusements, Watagame, Orange Pixel, Tracebit, Fugu Mobile and Gameleons have all joined Greystripes' ad-supported portal, GameJump.com.

"We are thrilled that mobile game publishers are sharing in the success and promise of our free ad-supported mobile content model," said Michael Chang, CEO of Greystripe.

"GameJump.com's huge growth in game titles, handset compatibility and game players is validation of the new business model that we've pioneered," he added.

Since the launch five months ago, the Greystripe network now has 35 game developers on board, with the GameJump portal supporting over 1000 compatible handsets.

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