Green Button/Antix Labs deal
Teaming up to deliver games to TVs and set-top boxes.
Reading, UK, November 30th 2010 – Green Button and Antix Labs announce their partnership at Apps World 2010 to deliver high performance games services to consumers of low cost, Connected TVs and STBs.
Green Button is Barry Rubery’s vision for the shape of Connected TV in the UK. Capitalising on its leading edge consumer electronics expertise and open HbbTV standard, Green Button’s innovative Connected TV solution integrates a unique innovative Online Programme Guide (OPG), revenue generating App Store, and a range of intuitive viewer-friendly advanced functionalities as well as great media, sport and now games content.
Games played using Antix Labs’ native games player can be played, copied and shared by consumers across all their different devices such as TVs, STBs, tablets, phones and PCs. Its service has been designed into phones and TVs by top tier manufacturers while carriers in Asia and Europe are now requiring the Antix Game Player to be supported in carrier-bundled handsets.
Barry Rubery, also the co-founder and former CEO of Pace plc, the world’s leading set top box manufacturer, is adamant that the exponential growth of social games will turn games and gaming apps into a big deciding factor when viewers choose their Internet enabled Connected TVs.
“Consumers expect high quality games, even in low end devices so we needed highly efficient solutions and associated services across a broad range of processor architectures and operating systems which could only be delivered by Antix,” said Barry Rubery, Green Button’s Chairman and Founder.
“Green Button is creating a truly ‘best in class’ set of services, exploiting its second-to-none knowledge of the TV and set top box market; we’re obviously thrilled with our partnership,” said Francis Charig, Chief Executive and founder of Antix Labs.
The first units with Green Button supporting the Antix Game Player will be arriving in the first half of 2011.
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About Green Button Media Ltd
Barry Rubery, is the Chairman and Founder of Green Button Media Ltd, the new interactive Connected TV and Set Top Box platform launched at Apps World 2010.
The visionary entrepreneur, as co-founder of Pace Plc, has already revolutionised the digital TV industry once by launching the world’s first MPEG2 digital set top box in 1995. With Green Button, Barry and his team are now capitalising on the open HbbTV standard, and using their worldwide consumer electronics insight, to offer a leading edge platform that makes the seamless connection of the Internet and TV possible.
The Green Button platform means retailers and TV manufacturers effectively have full control of Internet content available on their TVs and, critically, to monetise it, along with app developers and owners worldwide who will easily be able to make their applications available on standard Internet Connected TVs.
For more information:
Green Button Media Ltd
About Antix Labs
Antix Game Player (AGP) is a media player for high performance games that consumers can play, copy across their various devices and then share with their friends and family either over the network or off-network in close proximity.
Third party casual, advanced casual and premium games are distributed in a device-independent format similar in concept to MP3 or PDF. This format lets consumers access and share games from any of their connected Antix-powered 'screens', which include; mobile phones, PCs, STBs, TVs, tablets and other connected devices. In much the same way as they do already with music, photos and videos, consumers can distribute trial games virally across networks and off-line to their friends and family while still protecting the rights and revenues of operators and publishers.
AGP is licensed to multiple tier one device makers. In addition to AGP itself, Antix provides the corresponding tools, certification mechanism, optional white-label store, and optional game warehousing necessary to deploy a complete service offering.
Antix Labs Ltd., headquartered in Reading, England was founded by Francis Charig, a World Economic Forum Technology Pioneer.
For more information, please visit: http://antixlabs.com/.
Alternatively please contact:
Neil Curtis, Marketing Director, Antix Labs Ltd.
+44 7747 474234
+44 118 3570357