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NeoGames creates new soft-gaming offering for casino affiliate Play Avenue.

2010, September 21st: Today, NeoGames, global leaders of scratch and instant win games, have announced their new venture with Play Avenue Ltd, one of the biggest casino affiliates in the gambling industry, to create a new soft-gaming offering,

Play Avenue will benefit from NeoGames’ fully managed white label services, including the prominent portfolio over 80 instantly gratifying scratch, slot and instant games. Aiming at the mass market, will be available to players worldwide in over 19 different languages.

“Partnering with one of the biggest casino affiliates in the industry shows the attractiveness NeoGames’ products and services have.” Quoted Shay Bar Joseph, MD of NeoGames. “ With their proven online marketing experts, Play Avenue will take to new heights. We believe that it has all the potential to become a worldwide household brand.”

“We are very excited about our partnership with NeoGames and the new brand we created together. In addition to our existing gambling brands, this is our first games offering with mass market appeal and we are eager to see the first soft-gaming brand take off and become a true global success” stated a representative of Play Avenue Ltd.

About NeoGames:

NeoGames is the pioneer and global leader of the online scratch card market. Since our establishment in 2005, NeoGames has been providing an advanced solution combining a robust platform, interactive games, and a set of comprehensive operational services. Gaming operators, national lotteries, affiliates and media companies benefit from flexible cross-platform solutions that include fully managed operations and customized integrations of NeoGames’ scratch and instant win games offering.

About Play Avenue Ltd:

Play Avenue specializes in operating VIP programs and communities for the gaming market. Currently operating its web community made of over 1 million members, Play Avenue brings a message to its loyal subscribers through special promotions and exclusive content. Play Avenue is a one stop shop for online gamblers throughout the world. We leverage our competitive advantages by creating a synergy between quality products and our customers’ needs.

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