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Google confirms Adscape acquisition

Google has confirmed the acquisition of in-game ads company Adscape Media.

Google has confirmed the acquisition of in-game ads company Adscape Media.

"In-game advertising is an area where we believe Google could add a lot of value to users, advertisers and publishers," details the company on its website.

"Adscape Media's technology and talented team are a great addition to Google's current advertising solutions for advertisers and publishers."

Rumours of the search giants interest in Adscape Media came to light in 2006, followed by a report in February of this year that stated the company had paid USD 23 million (EUR 17.5m) for the San Francisco-based specialist.

"As more and more people spend time playing videogames, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience," commented Google.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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