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Golden Joystick Awards 2010

Norman Jay to be headline act at after-show party.

For immediate distribution

15th October 2010 -  The Golden Joystick Awards is delighted to announce legendary British  DJ Norman Jay as the headline act to host the 2010 Golden Joystick Awards after-show.

The after party, in association with Activision’s ultimate mixer of music and friends DJ Hero® 2 , sees British DJ Norman Jay headline with his unique music blend ‘Good Times’ delving into his plentiful record box of deep and diverse music inspirations, past, present and future. Jay, the only UK dj to be awarded an MBE for services to music, has had an illustrious career including being one of the founders of Kiss 100, regular shows on BBC Radio London and his 30th anniversary performing at the Notting Hill Carnival 2010. His trademark party set of rare edits and mixing will deliver a real master class in turntablism for all partygoers.

Also stepping up behind the decks are two top-drawer names that will guarantee the after party kicks off in true party style.

BBC 1Xtra’s Rampage, headed by Mike Anthony and Treble T, are recognised in UK club land as one of the most consistent and successful urban music specialists to date. Since their launch in 1990, London-based Rampage have enjoyed phenomenal success including UK and international club appearances, radio DJ’ing and presenting. Rampage’s radio show on BBC Radio 1Xtra is currently on air from 10am– 1pm Monday– Friday, with the highest listenership on the station.

The award-winning Steve Redux kicked off his DJ career in 2002. As part of The Outlaws - he crafted a weekly mix for Kiss FM, won a Mixmag contest and toured the world - rocking dance floors from Ibiza to New York. With a monthly residency at Bristol's Blowpop - Redux is fresh from playing with DJ Yoda, Erol Alkan and Orbital and promises a very special Joysticks set, with some prime wedding disco cuts amongst the usual electro, house and hip-hop.

Norman Jay commented: “I’m really excited to play this year’s Golden Joysticks after show following last year’s DJ Hero appearance from DJ Shadow.  I heard he caused quite a stir so I’m looking forward to turning the DJ Hero 2 after show into an even bigger party.”

The ever-growing Golden Joystick Awards has been the ultimate accolade in gaming since 1982 and is now recognised as the biggest and most popular gaming awards on the planet. 1,223,646 votes were cast by gamers in 2009 as the Joysticks scooped its own honour, being named ‘Worlds most popular video games awards’ by Guinness World Records. 

Emma Parkinson, Organiser of the Golden Joystick Awards said “We’re thrilled to have Norman Jay headline this year’s after show, and excited to hear what records he plays from his vast music collection. With Rampage and Steve Redux also behind the turntables, we hope that the party will be the icing on the cake wrapping up this years awards.”

Featuring 16 gamer-voted categories, the event is the world’s longest-running video games awards, first held back in 1982. With just a few tables remaining, 1000 guests will be entertained at the ceremony. Votes cast now at www.goldenjoystick.com will decide who scoops a prestigious Golden Joystick when the winners are announced at the ceremony at London’s Park Plaza Westminster Bridge Hotel on Friday, 29th October. Voting for the awards closes on October 25th 2010.

The categories are:

·       Action Game Of The Year sponsored by Nuts

·       ITN Game On Shooter Of The Year

·       Racing Game Of The Year in association with Fast Car

·       RPG Of The Year in association with GamesRadar

·       Puzzle Game Of The Year in association with NGamer

·       Fighting Game Of The Year in association with Official Nintendo Magazine

·       Sports Game Of The Year sponsored by Mousebreaker.com

·       Strategy Game Of The Year in association with PC Gamer

·       Music Game Of The Year in association with MusicRadar

·       Online Game Of The Year sponsored by Game Gears

·       Downloadable Game Of The Year sponsored by Green Man Gaming

·       Habbo.com Portable Game of the Year

·       Soundtrack Of The Year in association with Metal Hammer

·       MSN One To Watch

·       UK Developer Game Of The Year in association with Edge

·       Ultimate Game Of The Year in association with GamesMaster

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For more information about the Golden Joystick Awards 2010 please contact

Kate Szlendak /Justin Crosby at Boom! Dialogue on 0207 520 0887

  kate@boomdialogue.com/ justin@boomdialogue.com

www.boomdialogue.com

For media accreditation for the Golden Joystick Awards email kat@boomdialogue.com

For more information about Future UK please contact

Will Guyatt, Future UK, 01225 822517

www.goldenjoystick.com

About Future

Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events.  We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.  Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine. Our websites include  gamesradar.com,  bikeradar.com, and  techradar.com. Future sells more than 3 million magazines each month; we attract more than 20 million unique visitors to our websites; and we host 27 annual live events.  In addition, Future exports or syndicates publications to 90 countries, making us the UK's number one exporter and licensor of monthly magazines.

About DJ Hero 2

The ultimate mixer of music and friends, DJ Hero 2 will deliver the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and invite vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay.  Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers 83 original, exclusive creations only available in DJ Hero 2.  Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, crossfading and sampling.  The game will also feature an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.

Dropping on 22 nd October, DJ Hero 2 will invite a wave of new digital disc jockeys to the turntables as the game will be available as a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.”  Gamers who experienced the DJ Hero® , #1 new videogame intellectual property of 2009, can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software.  The game is in development by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and the Wii™ system from Nintendo.  The game is rated 12+ by PEGI.  For more information about DJ Hero 2, please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djherouk.

About Norman Jay

Norman Jay MBE is an innovative and pioneering British DJ. He first came to prominence playing unlicensed or 'warehouse' parties in the early 1980s, such as Shake 'n' Fingerpop. Born in Notting Hill, London, Jay established himself through the London pirate radio station Kiss FM, on which he presented shows alongside founders Gordon Mac and George Power. Kiss 100 was launched legally in September 1990 and Norman hosted the first of what became his legendary 'Musiquarium' shows. Shortly after he joined Gilles Peterson at his newly created and highly influential label Talkin' Loud.

After a long involvement with Kiss, Norman joined BBC London in April 1997, where his 'Giant 45' show gained a loyal following across the globe up until February 2008.

His Good Times Sound System is a major attraction to many music fans who attend the two day August bank holiday Notting Hill Carnival. Good Times now attracts an estimated 3,000 revellers a day during the carnival. Good Times has also extended into a series of compilation CDs.

Jay describes himself as a primarily house music DJ, but the Good Times sound includes classic 70s and 80s funk, soul and jazz-funk, previous carnival tracks have typically included Estelle's 1980; and tracks featured in recent radio shows have included Billy Griffin's Hold Me Tighter In The Rain and more contemporary tracks in the form of Heavy's track Wonderlove.

On BBC Radio 2, he presents the Funk Factory which goes out every 6 weeks of the year. In addition to this, Norman was one of 20 DJs who played one track each at the 2005 BBC Worldwide Awards which produced three specials for BBC Radio 1 over Christmas and New Year, hosted by Gilles Peterson.

He is an established regular at the Big Chill festival, where his Sunday afternoon slot on the main stage is widely regarded as one of the highlights of the weekend.

Norman Jay was awarded the MBE for services to music in 2002. 

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